Group Head

4 weeks ago

Gurugram, India Mediabrands Full time

Analytics: Account Manager/Senior Account Manager

Seniority Level: Mid-Level (5-6 Years)

Job Function: ORM & analytics

Employment Type: Full Time

Job description

Position Summary

This role is responsible for being a support system for the account executives. The tasks include, but are not limited to, configuration of social listening tools, preparing team rosters, immediate action on important conversations, preparing quick reports, creating dashboards on tool, and sharing with the stakeholders. This opportunity will provide a platform to work with many top Indian brands.

Key Responsibility Areas 

Social Listening and monitoring using enterprise toolsStreamlining the team operations as and when the need bePreparing working roster for the teamIdentifying and monitoring potential threats and opportunities in user-generated content surrounding the brand and report to all stakeholders within the turn-around timeProvide suggestions and synopsis for any online threat to the brand Crisis Management and ORM, working with various teams across client organizationAnalysing negative comments and arriving at suggestions to improve brand reputationCreating insightful reports from social, digital, and secondary research, on brand, consumer, competitor and category Track and measure performance (sentiment, engagement, reach and share of voice), provide analysis and recommend (and implement) corresponding changes to tactics or strategyConduct team meetings for regular feedback and also be available for client meetings to enhance the process Co-ordinate with the clients on every operational aspect Flexible on work timings and should be available during any crisis situation

Skills

Strong written and verbal communication skills, ability to respond in grammatically correct EnglishAnalytical bend of mindGood knowledge of basics of Social Media platformsStrong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlinesShould be a team player and continues to help and support the team members Knowledge on social listening and ORM tools like Konnect Insights, Locobuzz, Talkwalker, Sprinklr and Simplify360 etc.

Qualifications

Graduation/Post Graduation5-6 years of experience out of which at least 2 years in Social Media Listening, Monitoring & Analytics.

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