![Bennett Coleman and Co. Ltd](https://media.trabajo.org/img/noimg.jpg)
Team Member
4 weeks ago
About Function/Department
Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has 1,100 + colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
About the Position
The incumbent will drive innovation and strategic marketing communications by generating and presenting innovative concepts, collaborating with internal stakeholders, and tracking industry's best practices to develop high-value monetizable ideas.
Areas of Responsibility
1. This is an Innovations & Strategy + Marketing Communications role.
2. The ideal person will generate innovative concepts in response to specific client briefs or based on proactive identification of needs.
3. Collaborate with Response sales, creative, and other internal stakeholders (Brand, Edit, Production, B&C, Legal, etc.) and facilitate successful execution of allocated briefs. Handle practical aspects of day-to-day innovation conversations.
4. Package and present ideas in a persuasive manner for client buy-in.
5. Track and maintain a healthy pipeline for proactive innovation conversations to develop monetizable innovation concepts of high creative value.
6. Track innovation stories and best practices within and outside of BCCL. Create and send out emails on BCCL innovation caselets (for information sharing within Response).
7. Track innovative digital-first campaigns by clients across the board and facilitate Print plus Digital ideation for innovation briefs.
Educational Qualifications Required
MBA in Marketing Communication/ Marketing.
Relevant Experience
8-10 years work experience in a brand solutions/ Marketing Communications role in media/ planning role in a creative agency. Must have a creative and solution mindset, be digitally savvy along with a strong bias for action. Earlier experience of having worked in cross functional teams and/ or digital marcom experience will be an added plus.-
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