SEO Manager

4 weeks ago


Thane, India Impulse Digital Full time

Responsibilities :

  • Develop and implement comprehensive SEO strategies to enhance organic visibility and improve search engine rankings.
  • Implement on-page and off-page optimization techniques to maximize the impact of SEO initiatives.
  • Take ownership of organic performance targets for our global websites and ensure the successful delivery against them.
  • Develop SEO best practices for our sites and lead discussions with internal stakeholders. Ensure progress and performance are reported regularly to key stakeholders.
  • Act as the primary point of contact for clients, presenting and explaining SEO strategies, progress reports, and performance metrics.
  • Collaborate with clients to understand their business goals and align SEO strategies with their objectives.
  • Set in place best SEO working practices that team members can use and learn from to develop their own careers.
  • Be an expert in competitor analysis, staying ahead of industry trends and identifying opportunities to outperform competitors.
  • Possess in-depth knowledge of Google algorithms and stay updated on algorithm changes to adapt strategies accordingly
  • Identify and implement strategies to increase website traffic through organic search listings, ensuring compliance with best practices to avoid blacklisting.
  • Research and address URL architecture, page errors, content issues, and other factors impacting technical performance.
  • Work extensively with SEO tools, including but not limited to Google Webmaster Tools, Bing Webmaster Tools, SEM Rush, Screaming Frog, etc.
  • Stay abreast of industry trends and advancements in regenerative AI to optimize our SEO strategies accordingly.
  • Share knowledge with the team and lead from the front.

Requirement :

  • Minimum of 5 years of experience (with at-least 2 years in a senior position) in SEO with a proven track record of successful strategy development and implementation.
  • Strong analytical skills and the ability to generate and interpret data for decision-making.
  • In-depth knowledge of current SEO tools, practices, and Google algorithms.
  • Excellent communication and collaboration skills.
  • Ownership mentality with the ability to take charge of organic performance targets.
  • Demonstrated ability to lead discussions, set best practices, and report progress regularly.
  • Expertise in competitor analysis and staying updated with industry trends.



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