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GroupM Nexus | Manager
2 months ago
Description
Position at GroupM Nexus Overview of jobGroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Activation Manager to join us. In this role, you will primarily handle Google Ads media platform managing Display, Video, Mobile & YouTube campaign types along with social media platforms (Meta, LinkedIn, Snapchat) for one of the largest clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to the Media Activation Director 3 best things about the job: Get to work in a truly integrated team handling 360 aspects for a brand. Will work closely with the leading publishers such as Google & Meta. Will be exposed to Search, Social & Biddable. In this role, your goals will be: In three months: Understood the complete biddable media scenario on client’s business, e.g. Search, Meta, etc. Handled day to day tasks / requirement effectively. In six months: Optimized implementation in all biddable media platforms. Recommended and implemented best practices. Explored and executed an innovation in one of the biddable media platforms. In 12 months: Exceed client expectations in terms of biddable media implementation. Create a roadmap for the next year. What your day job looks like at GroupM: Translating client requirements into campaign delivery briefs Managing campaign launches across all relevant channels (Search, Display, Video, Mobile) working with Google Ads (Search, GDN, YouTube), Meta & LinkedIn platforms. Responsible for In-flight campaign optimization and hygiene to improve performance. Ownership and monitoring of campaign to ensure that the team provides proactive, strategic, and tactical optimization recommendations. Ensuring platform accounts align to all channel best practices and contributing to the ongoing evolution of best practice for your primary channel. Aiding new starters to successfully onboard the account. Interact effectively within your client team, and with the client & suppliers for your account. Assist with internal data maintenance, issue identification and solution development that your team conducts. Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy. What you’ll bring: Expertise in branding & performance marketing Through understanding of Google Ads Understanding of Video ads & associated media metrics Experience working with Google sheets. Understanding of Biddable & Social platforms. Minimum qualifications:
Relevant experience of 3-5 years in SEM/Biddable.
More about GroupM GroupM makes advertising work better for people.GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.Discover more about GroupM at Follow @GroupMWorldwide on TwitterFollow GroupM on LinkedIn - About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
