Area Sales Executive

Found in: Talent IN C2 - 2 weeks ago

Samastipur, India Britannia Industries Full time

Position Title: Territory Sales in charge

Function: Sales

Key Stakeholders:

Internal:

Sales Admin, Depot, Quality

External:

AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification: Graduate

Desired Competencies:

Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

Key Responsibilities:

Ensure achievement of secondary sales targets

Setting objectives for AWBreaking objectives for AWSM (beat-wise)Ensure communication of objectives to AWPeriodic tracking of objectives

AW Management

Align, support & motivate AW to meet business objectivesEnsure adequate infrastructure & systemsAct as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

Coach AWSM on BIL best practices & WOWTrain AWSM on Sales Call ProcessEvaluate their performance PeriodicallyProvide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

Ensure adequate servicing at dealer points Maintain relations with existing dealersIncrease the depth and width per dealerProspect new outletsPerform activations as per decided by ASM

Execute visibility implementation & Merchandizing

Ensure adherence to plan-o-gram Ensure execution of primary & secondary MerchandizingEnsure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

Operationalize new product through communication & sampling Effectively communicate schemes to AWSM to ensure right sell-in at the dealer pointTrack & review performance of new products / schemes

Market Intelligence

Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

PJP dataMIS reportingEnsure Hub of UDAAN

Represent Britannia for consumer complaints

Visit consumer to address & sort quality complaints. Inform Quality about status of complaint

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