Copy Writer

4 weeks ago

Thane, India Impulse Digital Full time

Job Responsibilities

  • Collaborate with internal teams to manage brand requirements, encompassing planning, execution, and team follow-ups.
  • Tailor copy specifically for employer branding and corporate communications initiatives, ensuring alignment with client objectives and values.
  • Develop compelling copy tailored for B2B audiences, spread across various industries
  • Contribute to team brainstorming sessions to generate creative ideas, advance campaigns, and inform creative strategies.
  • Proactively propose timely content and marketing campaigns based on trending conversations relevant to the target audience.
  • Conduct thorough research on client brands and competitors, including past campaigns, while staying updated on emerging industry trends.
  • Monitor trends in digital and new media industries, as well as competitor offerings, to enhance current services.
  • Analyze the characteristics, behavior, and media habits of specific audience segments to identify target audiences and propose creative solutions.
  • Collaborate in end-to-end coordination and execution with junior team members or freelancers for assigned brands.
  • Ensure timely and effective internal communication to meet client timelines.
  • Oversee and conduct quality checks on all copy and creative content to maintain brand standards.
  • Recommend the most suitable platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) for conveying client messages, considering outreach, frequency, and budget.

Job Requirements

  • Minimum of 4 years of copywriting experience.
  • Strong portfolio showcasing exemplary work, particularly in copy specific to employer branding, corporate communications and B2B brands.
  • Agency experience is essential.
  • Exceptional attention to detail and ability to multitask across multiple projects.
  • Proficiency in MS Word, Excel, and PowerPoint.
  • Excellent written and verbal communication skills.


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