Search Engine Optimization Associate

3 weeks ago

Bengaluru, India Lilly Full time

We’re looking for people who are determined to make life better for people around the world.

The Search Engine Optimization Associate

Organization Overview:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 40,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Lilly is seeking a Search Engine Optimization (SEO)associatetojoinour In-House Organic Search teamto create meaningful connections with consumers and healthcare providers, drive business results, and ultimately help deliver on its company purpose to make life better for people around the world.

The Search ecosystem is particularly dynamic and swiftly evolving – marked by shifts in user behavior and loyalty, new ways to leverage data, and more. Lilly recognizes the need to keep a continuous pulse on the Search landscape to ensure its solutions and expertise remain current and relevant as it strives to meet the needs of customers when and where they want to engage. 

The Search Engine Optimization Associatewill be part of the Search Capabilities Team, which is is part of Lilly’s Digital Engagement Organization – joining the Enterprise Website Team and Social Media Center of Excellence – which collectively designs and deploys integrated, innovative digital marketing strategies to improve health outcomes and address timely business needs across Customers, Business Units, Functions, and Geographies.

The Search Engine Optimization Associatewillassist with organic search strategy & operations, driving both executional excellence and channel innovation in partnership with Brand Teams, Therapeutic Areas, and Cross-Functional players across Lilly.

Responsibilities:

The Search Engine OptimizationAssociate will be responsible for executing a strategic deliverables when it comes to Organic Search Engine optimization (SEO) which includes: developing and optimizing new and current keyword lists across customer groups and therapeutic areas, technical site audits for all websites to maintain optimal site health, finding content opportunities and partnering with technology, brand and search counterparts on a daily basis. The Search Engine Optimization Associate will also be responsible for partnering with cross-functional teams and marketing teams to establish Key Performance Indicators that align with site strategy and the overall channel mix. The Search Engine Optimization Associate will also assist with reporting, keyword optimization, technical audits, content recommendations, competitive landscape analyses and trends, algorithm update reports and additionalcontent research.

Specific Responsibilities:

Knowledge or basaeline knowledge of essential SEO tools when it comes to content, technical and keyword research.

Ability to optimize current target keyword lists for different therapeutic areas and a clear understanding of our overall keyword strategy

Understand industry trends and updates that directly correlate to our overall organic strategy and how they may affect current site performance

Identify new optimization and testing opportunities to enhance search performance and drive the business forward

Build, execute and manage organic tactics across multiple therapeutic areas

Foster productive industry relationships and manage integration among key strategic partners. 

Foster collaborative relationship with key internal teams.

Basic Qualifications :

Bachelor’s Degree

2+ years media agency or consumer and/or Pharma/Healthcare industry experience– can be general digital marketing experience or specific to Organic Search

Digital Channel/tactic understanding, including measurement and optimization

Working knowledge of Google Analytics, Google Search Console, and Technical Tools such as SEM Rush and Screaming Frog.

Strong organizational skills and ability to handle multiple projects simultaneously

Additional Skills/Preferences :

Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization

Demonstrated ability to develop and apply creative solutions

Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization

Ability to influence without authority

Proficient in Excel and PowerBI

Additional Information Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Travel Percentage : 0-10% 

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

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