Digital marketing

5 months ago

Mumbai, India JPMorgan Chase & Co. Full time

. Morgan Asset & Wealth Management Digital Marketing organization is seeking a Product Manager to work across our Events, Digital, and Marketing teams. We set the strategic vision and lead the development of digital solutions and products, working closely with our stakeholders. We value representation of various perspectives and believe it is in this way that we will continue to differentiate ourselves in the eyes of our clients, competitors, and each other.

The Marketing Experience xProduct Integration Product Manager will be assisting the Marketing Experience Product Owner to drive cross-product initiatives for Marketing Experience. You will be responsible for defining, prioritizing and delivering cross-product integration that enhance our internal users’ workflows and accelerate marketing speed-to-market and maximize marketing ROI through seamless system connections.

Job Responsibilities

Strategy and Vision: Collaborate with stakeholders to define a clear vision for cross-product integrations aligned with business goals. Develop a roadmap that outlines integration milestones and measurable outcomes. Requirements Gathering and Prioritization: Evaluate existing workflows and identify bottlenecks for Digital Marketing platforms and the associated integrations in the ecosystem. Translate business workflow, User Interface and User Experience into detail product backlog consisting of a set of Epics, User Stories and Acceptance Criteria, user interface mock-ups, process and data flow diagrams. Work closely with cross-functional product teams to understand integration needs and define user stories and create requirements and design documentation. Prioritize user stories backlog based on Objectives and Key Results (OKR). Initiatives Management Lead end-to-end integration initiatives, from scoping, development, testing, deployment, training, change management and operationalization. Work closely with integration partners to ensure timely delivery and completion of outstanding action items. Coordinate status update from integration partners and prepare integrated status reports. Maintain and ensure documentation completeness in collaboration tools (Confluence, Microsoft Teams, JIRA, etc). Manage Business UAT/ End-to-end testing, lead defects/backlog triaging with integration partners during testing phase. User Experience and Adoption: Advocate for user-centric design and seamless experiences to achieve efficiencies. For non-system enhancement items, work with Business users to implement process improvement based on recommendation/findings from as-is process analysis. Drive change management to implement process changes and monitor adoption rates as well as gather feedback to iterate on integrations. Train teams on updated workflows and best practices. OKR Measurement: Work with business partners to define objectives and key results as well the tracking time frame for each integration. Regularly assess OKR and adjust prioritization accordingly.

Required qualifications, capabilities and skills

Bachelor’s degrees in Digital Marketing, IT or related field. Proven experience ( at least 5 years) as a product manager in the Agile project delivery environment for Digital Marketing platforms.  Experienced in process reengineering and UX design. Familiarity with Workfront, Marketing Cloud and Content Management System. Familiarity with tools like Lean, Six Sigma and design thinking. Detail orientated with good organizational and strong communication and coordination skills. Strong analytical skills and a passion for continuous improvements.

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