Social Media Copywriter

4 weeks ago

Bengaluru, India TMRW House Of Brands Full time

Company Overview


TMRW House Of Brands, an Aditya Birla Group venture, is building India's largest portfolio of disruptor brands in the fashion & lifestyle space. We partner with young entrepreneurs to scale digital-first brands and add value through our expertise, insights, technology, and e-commerce ecosystem.


Job Overview


We are looking for a talented and creative Social Media Copywriter to join our team. As a Social Media Copywriter, you will be responsible for creating engaging and compelling content for our social media platforms. This role requires a strong understanding of social media trends and the ability to write in a way that resonates with our target audience. If you have a passion for fashion, excellent writing skills, and a creative mindset, we would love to hear from you.


Qualifications and Skills


  • 2 to 5 years of experience as a social media copywriter or similar role
  • Excellent writing skills with a strong attention to detail
  • Proficiency in social media platforms and their respective best practices
  • Knowledge of fashion and lifestyle industry trends
  • Ability to adapt writing style and tone for different target audiences
  • Strong creative thinking and problem-solving skills
  • Ability to work in a fast-paced, deadline-driven environment
  • Experience with content management systems and social media scheduling tools is a plus


Roles and Responsibilities


  • Create and manage the social media content calendar, ensuring a consistent and engaging brand presence across all platforms
  • Write engaging and creative copy for social media posts, ads, and campaigns
  • Collaborate with the marketing team to develop content strategies that align with our brand objectives
  • Monitor and analyze social media metrics to identify trends and optimize content performance
  • Stay up-to-date with industry trends, social media platforms, and best practices
  • Brainstorm and contribute creative ideas to enhance our social media presence
  • Work closely with designers, photographers, and videographers to create visually appealing content
  • Adhere to brand guidelines and ensure consistent messaging across all social media channels





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