Digital Marketing Analyst

1 month ago


Kolkata, India Work Strive Full time
Job Title: MarketingAnalystExperience:1 year andaboveWork fromofficeMonday toSaturday
Responsibilities:
  • Analyzesales funnels and customer intent
  • Measure ROIof online and offline advertisingcampaigns
  • Report on marketing KPIs like leadsconversion rates website traffic and social mediaengagement
  • Track email campaign metrics(delivery open clickthrough rates)
  • Monitorbudget distribution and performance of paid adcampaigns
  • Conduct competitive research andanalyze bench marking data
  • Recommend websiteand campaign optimizations
  • Research andimplement marketing tools to support our promotional projects(automation software social media schedulingetc)
  • Work closely with sales and marketingteams to identify opportunities for new clientacquisition
Requirements:
  • Workexperience as a Marketing Analyst or similarrole
  • Expertise in GoogleAnalytics
  • Indepth understanding of SEM campaignstrategies and SEO practices
  • Experience withPPC campaigns
  • Good knowledge of MSExcel
  • Analyticalabilities
  • BSc in Marketing or relevantfield

digitalmarketing,seo,ppc,google adwords,google analytics,campaigns,socialmedia,campaign strategies



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