Marketing Manager

1 month ago


New Delhi, India Caliberly Full time

Company Overview:

Oneof our client is esteemed luxury couture and atelierboutique renowned for its exquisite craftsmanship and timelessdesigns. Based in India our brand is synonymous with elegancesophistication and impeccable style. We specialize in creatingbespoke couture pieces that celebrate individuality and allurecatering to discerning clientele with a passion for luxuryfashion.

PositionOverview:

We are seeking atalented and dynamic Marketing Manager to join our team at One ofour client is. The Marketing Manager will play a pivotal role indeveloping and implementing innovative marketing strategies toelevate brand awareness drive customer engagement and enhance theoverall brand experience. This position requires a creative andstrategic thinker with a deep understanding of the luxury fashionindustry and a proven track record of executing successfulmarketing campaigns.

KeyResponsibilities:

  1. Developand execute comprehensive marketing plans to promote clients brandidentity collections and services aligning with business objectivesand target marketsegments.
  1. Collaborateclosely with the creative team to conceptualize and producecompelling visual and written content for marketing collateralincluding advertising campaigns digital assets print materials andsocial mediaplatforms.
  1. Drive digitalmarketing initiatives including SEO/SEM strategies email marketingcampaigns social media management influencer partnerships andonline advertising to increase brand visibility and drive trafficto the boutique.
  1. Managethe boutiques online presence and ecommerce platform optimizinguser experience product listings and conversion rates to maximizeonline salesopportunities.
  1. Cultivateand maintain strong relationships with media outlets fashioninfluencers industry stakeholders and strategic partners to securepress coverage collaborations and brandendorsements.
  1. Monitormarket trends competitor activities and consumer insights toidentify opportunities for innovation and growth within the luxuryfashion market.
  1. Plan andexecute exclusive events trunk shows and brand activations toengage clients enhance brand loyalty and foster a sense ofcommunity amongclientele.
  1. Analyzemarketing performance metrics KPIs and ROI to evaluate theeffectiveness of marketing initiatives and optimize strategies forcontinuousimprovement.
  1. Lead andmentor the marketing team providing guidance support andprofessional development opportunities to foster a highperformingand collaborative workenvironment.

Qualifications:

  • Bachelorsdegree in Marketing Business Administration Fashion Management orrelated field; MBApreferred.
  • Minimum 5 yearsof experience in marketing brand management or communications roleswithin the luxury fashion industry with a focus on couture orhighend fashionbrands.
  • Proven trackrecord of developing and executing successful marketing campaignsthat drive brand awareness customer engagement and salesgrowth.
  • Strongunderstanding of digital marketing strategies including SEO/SEMsocial media email marketing and ecommerceplatforms.
  • Excellentcommunication interpersonal and negotiation skills with the abilityto build relationships with key stakeholders influencers and mediacontacts.
  • Creative thinkerwith a passion for luxury fashion art culture and lifestyletrends.
  • Strategic mindsetwith strong analytical skills and the ability to leveragedatadriven insights to inform marketingdecisions.

Proficiency in MS Officesuite Adobe Creative Suite Google Analytics and other relevantmarketing tools and software.

RemoteWork :

No



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