Digital Marketing Executive
3 weeks ago
JobResponsibilities:
- Assist in theformulation of strategies to build a lasting digital connectionwith consumers
- Plan and monitor the ongoingcompany presence on social media (Twitter Facebooketc.)
- Launch optimized online adverts throughGoogle Adwords Facebook etc. to increase company and brandawareness
- Be actively involved in SEO efforts(keyword image optimization etc.)
- Prepareonline newsletters and promotional emails and organize theirdistribution through various channels
- Providecreative ideas for content marketing and updatewebsite
- Collaborate with designers to improveuser experience
- Measure performance of digitalmarketing efforts using a variety of Web analytics tools (GoogleAnalytics WebTrends etc.)
- Acquire insight inonline marketing trends and keep strategiesuptodate
- Maintain partnerships with mediaagencies and vendors
JobSkills:
- Proven experience as DigitalMarketing Executive or similar role
- Excellentunderstanding of digital marketing concepts and bestpractices
- Experience with B2C social mediaGoogle Adwords and email campaigns andSEO/SEM
- Working knowledge of ad serving tools(e.g. DART Atlas)
- Perfect knowledge of webanalytics tools (e.g. Google Analytics NetInsight WebTrendsetc.)
- Skills and experience in creative contentwriting
- Analytical mindset and criticalthinking
- Excellent communication andinterpersonal skills
- BSc/BA in marketing orrelevant field
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