Digital Marketing Executive

3 weeks ago


Faridabad, India Model Business Services Pvt Ltd Full time

JobResponsibilities:

  • Assist in theformulation of strategies to build a lasting digital connectionwith consumers
  • Plan and monitor the ongoingcompany presence on social media (Twitter Facebooketc.)
  • Launch optimized online adverts throughGoogle Adwords Facebook etc. to increase company and brandawareness
  • Be actively involved in SEO efforts(keyword image optimization etc.)
  • Prepareonline newsletters and promotional emails and organize theirdistribution through various channels
  • Providecreative ideas for content marketing and updatewebsite
  • Collaborate with designers to improveuser experience
  • Measure performance of digitalmarketing efforts using a variety of Web analytics tools (GoogleAnalytics WebTrends etc.)
  • Acquire insight inonline marketing trends and keep strategiesuptodate
  • Maintain partnerships with mediaagencies and vendors


JobSkills:

  • Proven experience as DigitalMarketing Executive or similar role
  • Excellentunderstanding of digital marketing concepts and bestpractices
  • Experience with B2C social mediaGoogle Adwords and email campaigns andSEO/SEM
  • Working knowledge of ad serving tools(e.g. DART Atlas)
  • Perfect knowledge of webanalytics tools (e.g. Google Analytics NetInsight WebTrendsetc.)
  • Skills and experience in creative contentwriting
  • Analytical mindset and criticalthinking
  • Excellent communication andinterpersonal skills
  • BSc/BA in marketing orrelevant field


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