Social Media

3 weeks ago

Bengaluru, India Thoucentric Full time
Job Description

§  Thoucentric is a niche management consulting firm focused on helping organizations overcome business challenges, maximize growth & overall performance through effective problem solving, efficient people, process, and technology solutioning, end to end execution and management.

§  We help clients with Business Consulting, Program & Project Management, Digital Transformation, Product Management, Process & Technology Solutioning and Execution including Analytics & Emerging Tech areas cutting across functional areas such as Supply Chain, Finance & HR, Sales & Distribution.

§  We are a group of seasoned professionals having diverse industry, solution and product experience thereby making us effective business liaisons. We are 300+ consultants strong coming with strong diverse background fuelling our growth story in India and across four other global locations viz. US, UK, Singapore, and Australia.

§  Thoucentric is an ‘Ethos’ that epitomizes the essence of being a good human… living a life of purpose… being life itself We are an extension of ourselves together We breed the basic human values of trust, freedom, nimbleness, compassion, integrity, passion, persistence & conviction.


Job Summary
The team is looking for a Social Media Annotation Analyst with a background in Social Listening which includes data annotation, contextual data mining, and sentiment analysis.
The individual will work with the Insights Analytics team to help with the ongoing
annotation and reporting requirements. The role requires knowledge of social media
platforms, related data and tools.

RequirementsKey Qualifications
• Experience in annotating/tagging social media content and identifying key trends
across various social media channels like Twitter, Reddit, Forums, Facebook etc.
• Hands-on experience in writing boolean queries to fetch social media data from thirdparty tools like Sprinklr, Talkwalker, Brandwatch, etc.
• Excellent english reading, comprehension and active listening skills with the ability to
understand social nuances
• Proficient in MS Excel and creating presentations
• Exceptional communication and collaboration skills
• Ability to independently navigate systems and tools
• Demonstrates flexibility and adaptability to changing work-flows and responsibilities
• Excels at working independently to make timely decisions and take appropriate
actions
• Strong analytical, problem solving skills and an aptitude for learning quickly.
Responsibilities
• Mine and annotate data to identify patterns and correlations among the various social
media data-points
• Design, create and deliver data reports with minimal supervision
• Work on ad-hoc reports that focuses on emerging social media topics and
incrementally add value.
• Develop and maintain clear and organised deliverables on a daily basis
• Successfully meets or exceeds targets, working within defined deadlines

Education
Graduate with 2+ years of experience in the area of Social Media Annotation Analytics.
MBA with 1+ years of experience in the area of Social Media Analytics is a plus

Benefits

§  Be part of the exciting Growth Story of Thoucentric

§  Work on projects that help you stay ahead of the curve. Not just exciting projects, if you are a self-starter, you will also get multiple opportunities to design, drive and contribute in the organizational and practice initiatives.

§  Constant learning curve with very approachable and intellectual group of consultants.

§  Be part of One Extended Family. We bond beyond work - sports, get-togethers, common interests etc. Work in a very enriching environment with Open Culture, Flat Organization and Excellent Peer Group.

 



Requirements
Responsibilities As part of the Social Analytics team, the primary responsibility is to analyse customers comments, across various Social/Digital channels. Good understanding of our products and technology, and being able to clearly articulate insights, based on customer feedback. Develop deeper knowledge of Taxonomy and appropriately classify customer posts/comments. Perform qualitative & quantitive analysis on the conversations pertaining to Apple across Social/Digital channels. Identifying trends and patterns from user’s feedback and activities, across different languages and geographies. Evaluate owned and competitive Social/Digital channels. Stay up-to-date with industry trends, emerging technologies and methods in the Social/Digital space, and proactively find opportunities for innovation and improvement.

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