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Adobe Target Developer

1 month ago

Sany, India Randstad India Full time
  • Convert business requirements andneeds into Adobe Target use cases using appropriate methods anddata
    models.
    2. Design and implement A/Btests multivariate tests recommendation enginebased testsautomated
    personalization campaigns experience targetingautoallocate autotarget and all other available testtypes
    available on Adobe Target to improve website/ appconversion rates user engagement and overall customer
    experience.
    3. Utilize Adobe Target to create audiencesegments based on data analysis and insights and thenbuild
    personalized experiences tailored to eachsegment.
    4. Conduct comprehensive data analysis usingAdobe Analytics and other relevant tools to deriveactionable
    insights and optimize testresults.
    5. Work closely with UX/UI designers productmanagers developers testers and marketers to ensureseamless
    implementation of Adobe Targetinitiatives.
    6. Collaborate and integrate Adobe Targetwith MarTech platforms ensuring a cohesive and datadrivenmarketing
    approach.
    7. Troubleshoot andresolve any technical issues related to Adobe Target implementationand data integration.
    8. Regularly monitor theperformance of A/B tests and personalization campaigns and presentresults to clients
    and management accompanied byactionable recommendations.

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