Associate Solutions Consultant
6 months ago
Associate Solutions Consultant
Responsibilities:
Participate in the creation and delivery of customer presentations (Pitches, QBR’s, etc.) as well as and leading the client-facing demos of the Opportunity Explorer.Develop effective multichannel marketing playbooks with detailed capabilities, targeting, media tactics, measurement, and other executional guidance to support account growth and new business developmentSeek to understand the Client’s business problems and be a trusted strategic advisor to internal teams by drawing upon the full scope of Zeta marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.Have strong working knowledge of cross-functional team across Account Management, Analytics, Traders, Pricing Team, Email Team, Legal Team, Creative Team, Addressability Team, Data Cloud Team, Supply Team, and external vendors to manage engagement and escalations specific to opportunitiesManage, process and coordinate the on-time delivery of winning client proposals addressing advertiser campaign goals.Develop and utilize proposal library to institutionalize and draw on insights from previous campaigns.Act as a trusted product and technology expert for the sales force and Zeta clients and prospects.Provide guidance to sales representatives and clients into the design and successful campaigns across digital media, social networks, email, video and mobile that will perform based on advertiser objectives.Participate in face to face client meetings and presentations as required.Communicate valuable market feedback back to the rest of the organization.Recommend appropriate site lists, audience segments using internal and external data sources based on campaign requirements.Support the development of new proposal materials covering new products and solutions for sales training and client presentations.Maintain and improve proposal quality, business standards, processes and systems.Use experience with a variety of advertising categories and understanding of what data and inventory work for advertisers.Use understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies and pricing models (CPM, CPC and CPA).Use strong skills in working with Excel PowerPoint, SQL, and TableauUse experience with (or other CRM software).Support global sales team and respond to customer requests such as RFIs and RFPs.Company Summary
Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the company's highly-rated ZetaHub technology platform has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe.
Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.
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