Associate Data Analytics L2
2 months ago
The Data Governance team acts as a bridge between the data and the business; to capture and measure the digital activities which are important to business, and turn them into useful insights and actions which impact customer and business outcomes. That purpose is defined and adhered to when we collect, process, and act on data. We work directly with clients to grow and mature how and why they do digital analytics to turn it into more of a powerhouse in their business. We advise, we consult, and we deliver. The Data Governance Specialist will primarily provide support with managing the agency network, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level. • Develop, implement and manage consistent taxonomy and naming convention within key platforms such as MediaTools, Campaign Framework, DMP and activation platforms • First point of contact for media teams in case of emergency and escalation when related to data governance • QA and maintain compliance against Client defined taxonomy using reporting dashboard or manual python script data validation processes • Maintain data dictionaries within platforms across markets • Ensure data collection is aligned with client measurement framework and is captured accurately • Work with regional Publicis agency teams to ensure best practice is deployed on a client by client basis Key Responsibilities Publicis Media’s objective is to support Clients in managing, operating and scaling digital and offline campaign data available to them through campaign activations. The Data Governance Specialist role focuses on three core areas: 1. Compliance – using Publicis Media suite of products to ensure media teams are adhering to standardized processes 2. Quality – ensuring data dictionaries and/or master data are maintained across all platforms and channels 3. Integrity – ensuring the right information is being completed by media teams to produce meaningful insights Required Skills • Provide leadership and be a subject-matter expert on Publicis Media data governance standards • Critical thinking to understand business challenges and help address as needed • Ability to prioritize tasks appropriately and multi-task as needed • Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional/ local teams in their work • Experience with MS Excel such as pivot tables, formula functions and macros • Experience managing/ working with a project management tool such as Jira is a plus • Experience with data visualization tool(s) such as Datorama • Familiarity with various digital media technologies such as ad server and DSP is a plus Desired Qualities • Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails • Successful in building relationships – a creative problem solver, a customer service expert and a team player • An excellent communicator - able to write clearly and speak professionally • Confident in making decisions and communicating directly with regional and local media teams while having the ability to manage up when unsure of how to respond
Additional Information
Publicis Groupe Commitment to Diversity & Equity Policy:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
- Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
- Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences
- Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact
Equal Employment Commitment:
- We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
- When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
- We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.
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