Area Head

KEY RESPONSIBILITIES

:- Relationship Management with the Axis Cluster Acquisition Head, Sales Managers and Branch Heads. With the advent of Liability Sales structure relationship management with the above constituents in order to achieve business targets and builds a progressive partnership with the bank. This should be done in complete co-ordination with Existing Branch Banking structure. Provide inputs to the Regional Acquisition Head and make plans for achievement in order to support and contribute to Axis Bank Strategy. Maintain Customer Parameter: Persistency, Leakage and Grievance Incidence Rate. Periodic Analysis of the performance, Counsel and Mentor performance, Conduct Fortnightly PRPs with the RA and ASMs and Facilitate performance management.  Co-create and implement recognition platforms in order to build a capable and motivated team in the AXIS Bank resources. Liaise with training team and circle trainer, ensuring product training departed to all sellers including Axis Bank resources. Daily updates in alignment with Axis Clusters of focused business parameters-Business Plan, Branch Seller Activation and persistency and thereby tracking the performance in all the vectors. Ensuring Cluster/Branch visits to optimize performance and enhance relationship. Deploy and monitor implementation specifically Bank staff contests/R&R in order to accelerate revenue generation with the Channel.

Measures of Success

Business Plan:-

 Adj MFYP (Rs.) - Plan v/s Actuals

Activation plan:-

Seller Activation (%) - Plan Vs Actual

Persistency:-

15th month Persistency (%) - > 85% (By Value)

Protection Sales :--

Retain Talent:

1. Retention rate - 75%, (as per HR formula) ; G2M2 retention - > 87%.

Customer centricity and satisfaction:

Effective Management of Customer

As per Plan

Key Relationships (Internal /External)

Effective Management of People & Customer

Retain talent - - 70%, (as per HR formula)

 Handling Customer Complaints

Key competencies/skills required

Relationship, Leading people, Effective Management of Process

Desired qualification and experience:-

Master of Business Administration or equivalent. 5 to 7 years of experience in intensive Distribution, Channel Management, Prior experience in insurance essential. Result Orientation, Customer Centricity, Technical Expertise, Managerial Expertise, Problem Solving, Role Modeling Core Values.

Org Chart:-

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