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Digital Marketing Specialist

4 months ago

Kolkata, India 2coms Full time
About Client.

Our Client is a FinTech start-up, based in the UK, with offices in India and Singapore. Our client is striving to revolutionise digital payments through innovative solutions. Our client is one of the few companies globally that offer a payment platform, pre-integrated with the payment ecosystem, as a service to businesses, on a brandable basis, through API stacks and/or hosted customizable portals.. Kolkata office provides IT build and customer support to while marketing support is provided from the Delhi office. As our client continues to grow and expand their offerings, they are seeking a talented Digital Marketing Specialist to join their team.


Location – Kolkata / Delhi

Overview

Client are seeking a skilled and creative Digital Marketing Specialist to join their team. As a key member to their marketing department, you will be responsible for developing and implementing digital marketing. Strategies to drive online traffic, engagement, and conversions. The ideal candidate will have a passion for digital marketing, a strong understanding of online platforms, and the ability to analyse data to optimize campaign performance.


Responsibilities :

Plan, execute, and optimize digital marketing campaigns across various channels, like search engines, social media and email.

Manage organization website and optimize it for user experience and search engine visibility.

Create and curate engaging content for digital platforms, including blog posts, social media posts, videos, and infographics.

Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, making data-driven recommendations for improvement.

Conduct market research and competitor analysis to identify trends and opportunities.

Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing initiatives with overall business objectives


Qualifications

Bachelor’s degree in marketing, Communications, or related field.

Proven experience in digital marketing, with a strong portfolio of successful campaigns.

Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software.

Excellent written and verbal communication skills, with the ability to craft compelling content for different digital channels.

Strong analytical skills and the ability to interpret data to drive insights and decision-making.

Creative thinking and problem-solving abilities

Up-to-date knowledge of digital marketing trends, best practices and developments

RequirementsQualifications

Bachelor’s degree in marketing, Communications, or related field.

Proven experience in digital marketing, with a strong portfolio of successful campaigns for 2+ years.

Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software.

Excellent written and verbal communication skills, with the ability to craft compelling content for different digital channels.

Strong analytical skills and the ability to interpret data to drive insights and decision-making.

Creative thinking and problem-solving abilities

Up-to-date knowledge of digital marketing trends, best practices and developments