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PPC Executive

4 weeks ago

Sahibzada Ajit Singh Nagar, India Geek Informatic & Technologies Pvt. Ltd. Full time

JobBrief:

We are seeking aPPC (Pay Per Click) to run PPCcampaigns and monitor paid search budgets. Your goal will be toensure our online marketing efforts have the highest possiblereturn on investment(ROI.)

Responsibilities:

  • Participatein forming effective paid searchstrategies

  • Launch andoptimize various PPCcampaigns

  • Oversee accountson search platforms (e.g. Google AdWords BingFacebook)

  • Be involved inkeyword selection and audiencetargeting

  • Monitor budget andadjust bids to gain betterROI

  • Track KPIs to assessperformance and pinpointissues

  • Produce reports formanagement (e.g.dashboards)

  • Write attractiveand concise copy foradverts

  • Suggest and developnew campaigns across multiplechannels

  • Maintainpartnerships with PPC ad platforms andvendors

  • Find ways to reducerisk of click fraud

  • Keepabreast of PPC and SEMtrends


SkillsRequired:

  • Provenexperience as a PPCExecutive

  • Familiarity withmultiple platforms (e.g. AdWords Facebook Yahoo) ispreferred

  • Working knowledgeof analytics tools (GoogleAnalytics)

  • Proficient in MSOffice (particularlyExcel)

  • Excellentcommunication skills

  • BSc/BAin Marketing Digital Media or a relatedfield

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