Senior Manager, Digital Marketing

3 weeks ago

Bengaluru, India Fullstack Academy Full time

Fullstack Academy is a top-ranked immersive school for tech skills training. Fullstack offers comprehensive training opportunities across the U.S. and prepares students with the in-demand skills they need to launch fulfilling tech careers.

"Fullstack Academy has been a life-changing experience" is something we hear often and the reason why we come to work every day. We’re working on changing lives and communities with our programs and we’re looking for a Digital Marketing Manager to ensure every prospective student, alum and employer partner has a fulfilling experience across touchpoints.

ABOUT THE ROLE

As the Senior Manager, Digital Marketing, you lead our learner cultivation and monetization efforts, including referral marketing – using all the tools and best-practices of CRM and CRO, and harnessing the power of data and automation. You are a Hubspot black belt, but that is just the beginning of your broad, full-funnel marketing skill set. 

You will own Fullstack Academy’s contact strategy by building, optimizing and reporting on campaigns across email, SMS, phone, and other related communication channels to various audiences (prospective students, enrolled students, alumni, employers, and more). 

You should be confident and comfortable as a direct contributor; while there is potential to grow the team, you will be primarily involved in execution and implementation, working closely with internal stakeholders across marketing and other teams. You will work closely with Fullstack Academy’s marketing team members to execute initiatives across Web Analytics, Search Engine Optimization and Conversion Rate Optimization areas as well as support the planning, tracking, and execution of campaigns. 

You will use your lead management and analytics skills to monitor data hygiene and establish scalable marketing operations practices, as well as manage implementation and tracking of conversion rate optimization (CRO) tests and user experience (UX) processes to improve Fullstack Academy’s growing website portfolio. 

This is a full-time, US-based remote role that will report to the Director of Performance Marketing. This role may require travel a couple of times a year.

—--

RESPONSIBILITIES

In this role, you will:

  • Own and oversee the contact strategy for prospective learners, including email, SMS, website chat, and testing into other communication channels 
  • Support and evolve all aspects of Fullstack Academy’s marketing operations across systems including CRM,  marketing automation, web analytics, and other marketing technologies
  • Identify opportunities for marketing technology and process improvements, working cross-functionally to develop solutions that improve marketing and enrollment efficiency and agility
  • Oversee the launch, maintenance and monitoring of HubSpot workflows and automated marketing campaigns that support evergreen and seasonal Marketing and Enrollment initiatives
  • Work with the Data Analytics team to track and measure key marketing results across various channels, campaigns, programs and geographies by building schemas, methods and processes
  • Manage and improve website performance through UX research, CRO tests, and other feature enhancements
  • Support the Paid Media team in determining the best channels of lead quality by building closed feedback loop systems across our digital marketing properties



QUALIFICATIONS 

You are a great candidate if you have:

  • 5+ years of experience in digital marketing operations
  • 2+ years of supervisory experience, overseeing direct reports and/or external partners
  • Deep level of hands-on experience with the HubSpot MAP & CRM 
  • Clear understanding of common CMS and website functionality, with project management experience in order to guide the web development team’s work on the backend and frontend of Fullstack Academy’s website properties
  • Data-driven with a deep understanding of data management best practices and solutions
  • Strong project management skills with excellent communication and time management abilities
  • Experience interpreting and translating technical language to non-technical stakeholders
  • Understanding of CAN-SPAM email and 10DLC SMS requirements as well as inbox deliverability standards
  • Experience partnering with multiple departments in a rapidly changing environment, including the functions of brand marketing, paid media, academics, enrollment, student support, and career success
  • The ability to work independently with a high degree of autonomy
  • A strong work ethic and experience developing effective communication strategies under time constraints
  • Ability to process and prioritize requests from multiple departments and teams
  • A passion for tech, education, and helping others that inspires excitement about our mission

You are an exceptional candidate for this role if you also have:

  • Marketing experience in education, edtech, or technology
  • Experience scaling up digital marketing operations in a high-growth environment
  • Previous experience with Craft CMS

Shift Time : 2.30 PM IST to 10.30 PM IST

  • Ethinos Digital Marketing

    1 month ago

    Bengaluru, India Ethinos Digital Marketing Full time

    Senior Manager/Paid are looking for dynamic and self driven candidate to join our team.The basic role of the Senior Manager - Paid Media is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing).This position...

  • Digital Marketing

    1 month ago

    Bengaluru, Karnataka, India TLM Digital Marketing Full time

    **Company Description** **Role Description** This is a full-time on-site role for a Digital Marketing Executive (Paid Ads). The Digital Marketing Executive will be responsible for developing and executing online campaigns, managing paid ads, monitoring and analyzing web and social media analytics, creating and managing web content, and communicating with...

  • Digital Marketing Executive

    2 months ago

    Bengaluru, Karnataka, India TLM Digital Marketing Full time

    **Company Description** **Role Description** This is a full-time on-site role for a Digital Marketing Executive (Paid Ads). The Digital Marketing Executive will be responsible for developing and executing online campaigns, managing paid ads, monitoring and analyzing web and social media analytics, creating and managing web content, and communicating with...

  • Digital Marketing Trainer

    1 month ago

    Bengaluru, Karnataka, India Digital Marketing Academy Full time

    Excellent communication both verbal and written - Presentation Skills - Teaching Skills - Time Management - Interpersonal skills - Experience in Digital Marketing Training - Immediate joiners more preferred - Proficiency in English and Malayalam **Salary**: ₹15,000.00 - ₹25,000.00 per month Schedule: - Day shift Application Question(s): - Do you...

  • Digital Marketing Counselor

    2 months ago

    Bengaluru, India National Institute Of Digital Marketing Full time

    We are looking to hire dedicated, compassionate, experienced or fresher digital marketing consultants who can counsel students who are willing to pursue their career in digital marketing. Counselors will work with students, parents, and educators to help the students succeed academically and socially. They provide one-on-one guidance and help students plan...

  • Sales Executive

    4 weeks ago

    Bengaluru, India Macaw Digital Marketing Agency Full time

    **Job Title**: Sales Executive - Digital Marketing **What makes Macaw Digital a great fit for you?** Macaw Digital is an agency that is particular about its screening process, whether it’s the clients or the employees who work for it. We strongly believe in quality over quantity, and therefore, we expect our employees to put their best foot forward when...

  • Digital Marketing Trainer

    4 weeks ago

    Bengaluru, India National Institute of Digital Marketing Full time

    **Responsibilities**: - Handling doubt session or query session of the students related to digital marketing at the time of training; - Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area; - Digital Marketing Certified Associate (Google certification, search and...

  • Assistant Manager Digital Marketing

    5 days ago

    Bengaluru, India Trilliant Digital Pvt Ltd Full time

    Role Overview: We are seeking a dynamic and motivated Assistant Digital Marketing Manager to join our team in Bangalore/Sringeri. The ideal candidate should have experience in B2B business or a strong interest in growing within the B2B sector. This role requires a proactive individual who is eager to learn and apply their skills in SEO, SMM, and digital...

  • Assistant Manager Digital Marketing

    6 days ago

    Bengaluru, India Trilliant Digital Pvt Ltd Full time

    Role Overview: We are seeking a dynamic and motivated Assistant Digital Marketing Manager to join our team in Bangalore/Sringeri. The ideal candidate should have experience in B2B business or a strong interest in growing within the B2B sector. This role requires a proactive individual who is eager to learn and apply their skills in SEO, SMM, and digital...

  • Assistant Manager Digital Marketing

    5 days ago

    Bengaluru, India Trilliant Digital Pvt Ltd Full time

    Role Overview: We are seeking a dynamic and motivated Assistant Digital Marketing Manager to join our team in Bangalore/Sringeri. The ideal candidate should have experience in B2B business or a strong interest in growing within the B2B sector. This role requires a proactive individual who is eager to learn and apply their skills in SEO, SMM, and digital...

  • ▷ (15h Left) Digital Marketing Trainer

    3 weeks ago

    Bengaluru, India Bangalore institute of Digital Marketing Full time

    Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.ResponsibilitiesA digital marketing trainer holds several responsibilities to ensure effective learning and skill development among their trainees. Here are some key responsibilities:1. Curriculum Development: Designing a...

  • Digital Marketing Manager

    1 week ago

    Bengaluru, India Saventure Infra Tech LLP Full time

    These responsibilities highlight the multifaceted role of a Digital Marketing Manager, which requires a blend of creative, analytical, and management skills.1. Develop Digital Marketing Strategies: Create comprehensive digital marketing strategies to increase brand awareness and drive customer engagement.2. Manage Social Media Presence: Oversee the...

  • Manager-Digital Marketing

    2 months ago

    Bengaluru, India Titan Company Full time

    Job Description:Manager – Brand Communications The person would be responsible to build the Titan’s fragrance brand. Digital is one of the key and the lead medium for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to...

  • Digital Marketing Intern

    1 month ago

    J. P. Nagar, Bengaluru, Karnataka, India DANGURA DIGITAL Full time

    **Position Overview**:As a Digital Marketing Intern at Dangura Digital, you will have the opportunity to work closely with our marketing team to assist in the planning, execution, and optimization of various digital marketing campaigns. This internship is designed to provide you with valuable experience in digital marketing and help you develop practical...

  • Digital Marketing Manager

    5 days ago

    Bengaluru, India Cyient Full time

    Description Broad JD / Skillset: You will be part of the Corporate Marketing Team creating and executing end-to-end brand and business digital campaigns. Good understanding of key marketing mix and channels is a plus Excellent project and program management skills with the ability to work on simultaneous projects with global teams. Working...

  • Digital Marketing Manager

    4 weeks ago

    Bengaluru, India Think Design Collaborative Full time

    Think Design, a Havas company is actively recruiting a Digital Marketing Manager for a pivotal role based out of its Bangalore head office. This role will report directly into senior management, and has a high career growth potential.Key Responsibilities:- Conduct thorough market research to identify digital marketing trends.- Participate in brainstorming...

  • Performance Marketing Specialist

    3 days ago

    Bengaluru, India TargetG: Digital Marketing Agency Full time

    As a Performance Marketing Specialist, your main responsibility is to design and execute digital marketing campaigns that are designed to drive business growth, improve customer acquisition, and increase ROI. Your role involves a combination of marketing, data analysis, and strategic thinking, and requires a deep understanding of digital marketing channels...

  • Performance Marketing Specialist

    3 days ago

    Bengaluru, India TargetG: Digital Marketing Agency Full time

    As a Performance Marketing Specialist, your main responsibility is to design and execute digital marketing campaigns that are designed to drive business growth, improve customer acquisition, and increase ROI. Your role involves a combination of marketing, data analysis, and strategic thinking, and requires a deep understanding of digital marketing channels...

  • Digital Marketing Executive

    4 weeks ago

    Bengaluru, India Arting Digital Private Limited Full time

    Job Tittle:- Digital Marketing Executive CTC:- 5-8 LPA Experience:- 3-6 Years Location:- Bangalore Working Mode:- WFO Primary Skills 3+...

  • Digital Marketing Intern

    1 month ago

    Marathahalli, Bengaluru, Karnataka, India DigiGo Plus Marketing Pvt Ltd Full time

    As a Digital Marketing Intern, you'll play a pivotal role in supporting our Marketing team in the execution and monitoring of our digital marketing campaigns across various platforms. This position offers a unique opportunity to gain hands-on experience in digital marketing strategies, including closing leads, social media management and marketing, Google...