Business Analyst

2 months ago

Bengaluru, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Business Analyst/Assistant Manager, SmartCOMMSpecialist

In this role, youare required to develop and execute cross-channel communications through SmartCOMM to enable personalization and relevance at scale. Responsibilities include technical build of automated communications, producing and quality-testing communications, validating & preparing data files, identifying, and remediating issues along the campaign development lifecycle.They’re also experienced in advanced segmentation, reporting and analytics, and data configuration. They should have fair understanding of end-to-endCampaign Operation Process.

Responsibilities

Build and implementation of customer communications management (CCM) campaign solutions across multiple channelsbasedon business requirements and marketing objectives

Create email layouts and templates with use of Smart Components within SmartCOMM Platform. 

Design, Deliver and execute communication campaigns with a focus on scalability and efficiency.

Manage releases into the Edge Platform in conjunction with the Edge IT team.

Ensure changes are deployed successfully, particularly those required outside regular hours.

Conduct thorough QA to ensure seamless deployment.

Develop and document form designs and specifications, including usage rules, data mapping, variable logic, templates, styles, and layouts.

Create and manage both static layouts for print and responsive layouts for web.

Execute briefs for new documents or changes to existing documents with varying levels of complexity and seniority.

Identify and troubleshoot failures in document generation.

Analyze root causes and manage fixes through the Document Creation & Management team.

Track and manage exceptions to ensure timely resolution

Build email and letter templates for ad-hoc communication using templates provided by the brand team.

Edit existing email and letter templates to ensure they meet current requirements

Collaborate with the marketing team to understand business requirements and

translate them into technical requirements for campaigns

Support the End-to-End integration testing and user acceptance testing. 

Collaborate with cross-functional teams to align communication strategies with business goals. 

Provide technical expertise in troubleshooting and resolving CCM campaign system issues. 

Document and maintain technical documentation for campaigns and workflows.

Participate in code reviews, testing, and deployment of CCM campaigns and workflows.

Ensure campaigns are executed on time, strictly in line with processes and compliance requirements and risks are appropriately mitigated

Qualifications we seek in you

Minimum Qualifications / Skills

Relevant year of experiencein SmartCOMMcampaignsdevelopment andimplementation

Proficient in SmartCOMM Modules, including Advanced Template Designer and Web Editor.

Hands-on experience in generating interactive communications (Draft Editor, Data Capture, ipdfs).

Technical knowledge in creating simple, scriptable batch configurations/template selectors and output configurations for post-processing.

Experience in creating new batch configurations, including template selectors, layouts, stylesheets, and shared contents.

Ability to consolidate form templates by recognizing common graphical elements, information blocks, layouts, variable data requirements, functional similarity, and multilingual requirements

Technical experience with building email layouts/HTML

Strong understanding of digital marketing best practices, including data

management, segmentation, personalization, and automation

Ability to develop SQL queries from the scratch is a minimal expectation for Data Management activities.

Strong attention to detail and ability to deliver high-quality work on tight deadlines.

Strong command of English and communication skills (Spoken and written)

Strong problem solving, troubleshooting and interpersonal skills

An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.

Preferred Qualifications/ Skills

Bachelor's degree or equivalent

Highly strategic and able to uncover and understand business needs

SmartCOMM experience with related technologies preferred

Experience with Agile development methodologies is a plus.

Deep knowledge of modern client-side technologies, such as HTML, CSS, and JavaScript

Have worked in a Banking and Finance domain

Proficient in Java/J2EE, JSON, and web services.

Strong XML coding skills.

Participation in code reviews and deploying code in DEV, UAT, and PROD environments.

Monitoring logs and analyzing and fixing production bugs

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