Manager - Market Research

4 months ago

Bangalore, India ITC Full time

Responsibilities:

Market Research Conceptualization and Execution

Create the Market Researchbrief in discussion with the brand team; Share the brief with the MR agency;Coordinate with the brand team and/ or product development team for stimulussamples; Evaluate the research tools & methodology used (discuss with MRmanager for unique non-protocol cases);

Monitor the MR fieldwork undertaken bythe agency periodically.
Market Research Findings Implementation

Discuss in detail with theMarket Research manager & evaluate the report basis the Brief provided tofinalize on the conclusions

 Maintaining Databases & Creation of MIS

All databases for Retail Audit,Household Panel Purchase, Brand Health track, Media data & Adhoc studies are tobe archived or maintained. Combined database to be updated &maintained.

Periodic reports to begenerated/shared with the brand team & other required stakeholders basisneed or protocol

Portfolio Planning

Evaluate the current productportfolio for each category/ brand periodically and identifyimprovement/opportunity areas to optimize the portfolio based on findings frommarket research; Provide inputs on the portfolio optimization tobrand managers to ensure the productportfolio meets the requirements of market/customers as per market researchfindings

New Product/ Product Extension Planning,Development, and Launch

Participate in discussions withbrand/product development team to understand new product brief; Monitor andreview testing undertaken by the team; Identify areas for improvement inproduct based on analysis of test results; Discuss areas of improvement/recommendations in conjunction with the MR Manager with the brand team &product development team to ensure that new products/ productextensions meet needs of market/customers as per market research findings

 Brand Communication, Development and Execution

Identify key communicationmessages based on market research findings and discuss inputs with the MR manager;Review communication testing report developed by the MR team; Provide feedback onchanges in communication to the brand manager in conjunction with MR Manager to ensure that brand communication is developed as per needs ofmarket/customers identified through market research findings

Packaging Development

Review the packagingdevelopment test reports to check for package relevance with the overall messagecommunicated; Discuss feedback with the MR Manager & then share the findingswith the brand manager for changes required in packaging (if any) to ensure packaging development is as per the overall brand communication message

Knowledge: Strong programming skills: MS Office/Excel/VBA

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