CPD Tech Lead

2 months ago

Bengaluru, India ITC Infotech Full time

As the CDP Tech Lead, you will play a pivotal role in shaping and implementing architectural designs for a complete view of our customers within the Customer Data Platform (CDP). You will be responsible for leading the deployment of the Adobe CDP solution, finalizing roadmap, and hands-on involvement within the platform. This role will require collaboration with Clients & Markets stakeholders to build capabilities for personalization, segmentation, data synchronization, and privacy management, enabling seamless integration with the CDP to drive exponential growth.


Responsibilities

  • CDP Platform Leadership:
    • Lead management and administration of the Adobe Real-time CDP and related toolkit.
    • Provide architectural leadership and support for the platform as required by business requirements.
    • Collaborate on the management and optimization of data pipelines to and from Adobe CDP. Source systems will be e.g. Brand websites, D2C, CRM apps, offline campaign datasets etc
    • Provide guidance on segment-building and assist in performing dynamic customer-level analysis.
    • Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc. Apply customer record de-dup and stitching rules etc to have high quality Consumer Golden Records
    • Diagnose and resolve functional issues efficiently.
    • Manage and maintain overall architecture documentation.
    • Coordinate with privacy and compliance teams on proper handling of consumer PII.
  • Technical Leadership:
    • Develop and maintain effective working relationships with team members, internal partners, and other stakeholders.
    • Interface with specific SMEs and business teams across CRM, MarTech, and AdTech to gather business requirements and define technical architecture for enhanced customer experiences and innovative marketing data solutions.
    • Manage the day-to-day work of onshore and offshore developers, acting as their technical lead and offering solutions as needed.
    • Deliver innovative ideas to solve customer needs.
    • Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning.

Qualification   

  • 7+ years of experience related to technical data management & marketing solution experience.
  • 5+ years experience in development and deployment of Adobe CDP solution across multiple organisations, preferably in FMCG industry
  • Bachelor's degree in business, information systems, or a similar relevant field.
  • Experience leading development or implementations for enterprise applications.
  • Demonstrated familiarity with the Adobe Suite and Web SDKs (e.g., AEM, Adobe Magento, Adobe Analytics etc).
  • Ability to translate requests from non-technical stakeholders into operational steps and successful outcomes.
  • High degree of initiative, dependability, and ability to deal with ambiguous requirements.
  • Demonstrated competency in a variety of Data Transport and ETL processes and methodologies.
  • Demonstrate knowledge of metadata management concepts and practical application.
  • Basic understanding of SQL Databases including basic SQL query management and optimization skills.
  • 3+ years of data modelling experience.
  • Experience in advanced data warehouse concepts.
  • Understanding of public cloud offerings and how-to solution designs that are built around these technologies (AWS, Azure, Google Cloud Platform, and similar).
  • Excellent people skills and the ability to articulate complex technology concepts with technical and non-technical individuals.
  • Ability to approach a technical solution to solve challenges from a business perspective.
  • Degree in Computer Science, Information Systems, Data Science, or related field.

Preferred Qualifications

  • Experience and knowledge of digital marketing analytics fundamentals.
  • Certified Adobe CDP is a significant plus with required knowledge on Segmentation, 
  • Direct experience with RESTful API development, integration, & maintenance strongly preferred.
  • Demonstrated competency in Agile Digital Project Management.
  • Prior work with data clean rooms for privacy-compliant measurement.

 


Tags: [bangalorejobs, immediatejobs, urgenthiring, techleadjobs, adobejobs, adobeCDP]

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