Marketing Manager
3 weeks ago
Role: Marketing Manager
Qualification: B. Pharma + MBA - Marketing OR Pharma. Management
Relevant years of experience: 12+ years of experience in marketing roles within the pharmaceutical industry
Industry: Pharma
Responsibilities:
Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends Translate consumer/stakeholder insights into effective marketing campaigns and initiatives Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events) Monitor and measure campaign performance, making data-driven adjustments to optimize results Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales Collaborate with sales teams to align trade activation activities with sales strategies and goals Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns Analyze marketing performance data and generate insights to optimize future marketing initiatives Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas Collaborate with business development teams to build business cases for future products and initiatives Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectivesSkill Requirements:
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans Experience in developing and executing marketing campaigns across various channels, including digital platforms Knowledge of performance marketing and ability to measure and analyze marketing ROI Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders Strong project management skills, with the ability to manage multiple projects and meet deadlines Familiarity with pharmaceutical marketing regulations and compliance guidelines Proficiency in using marketing tools and software Ability to adapt to a fast-paced and dynamic environment Strong leadership abilities and a collaborative mindset Ready for domestic or international travel for 7-10 days at a stretch-
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