Branding executive

3 weeks ago


Ghaziabad, India Naukripay Full time
Job Description
brand manager is responsible for a company or product's branding and marketing strategies. Their role is to ensure that the brand's image, messaging, and positioning are consistent and effectively communicated to the target audience. Here are some responsibilities of a brand manager:Market research: Research consumer trends, preferences, and behavior to understand the market Brand strategy: Develop or improve a branding strategy that considers how the company fits into the market and how to reach customers Marketing campaigns: Create and manage campaigns across print, broadcast, and online platforms Budgeting: Create, track, and oversee brand initiative budgets Events: Organize events such as product launches, exhibitions, and photo shoots Communication: Communicate with company executives, marketing personnel, and public figures Analysis: Analyze brand positioning and consumer insights Measurement: Monitor and assess marketing campaign performance using key performance indicators (KPIs) Collaboration: Collaborate with various departments such as marketing, advertising, product development, and sales Content design: Design and supervise content such as press releases, artwork, print and digital media Retail packaging: Assist in the design of retail packaging In-store marketing: Assist in the creation of in-store marketing displays Brand managers may work in-house at an organization or at an agency.

Requirements
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
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