Deputy Director-Product Design

1 month ago

Hyderabad, India PepsiCo Full time
Overview GBS Digital Factory is the digital transformation engine for PepsiCo that sits within the Global Business Services (GBS) organization. It focuses on the re-imagination and digitization of capabilities, processes, services, and reporting for the Enterprise through the design, development, and deployment of scalable digital products and solutions. GBS Digital Factory works with business, sectors, markets, and regions, leveraging a core set of integrated technologies, such as AI, ML, RPA, Conversational AI. As a Product Designer, you will play a pivotal role in driving the design of digital products by determining how to leverage next generation technologies to re-imagine and transform existing, inefficient processes and experiences. You will be executing end-to-end product design for new digital products, processes, and reports. You will research, brainstorm, and conceptualize the design of digitally-enabled user-centered solutions. You will act as an advocate for the end user in all product design decisions. You will develop and implement design standards and best practices for digital product development to ensure consistency. Responsibilities Executes current state assessment of existing processes through interviews, time activity analyses, process observations, and surveys Executes development of user stories and customer journeys to identify pain points and digitization opportunities Consults with business stakeholders to execute future state product design through sketches, wireframes, user flows, mockups, and prototypes, communicating rationale for design-related decisions to senior business leadership as needed Consults with business stakeholders and executes business case development to estimate potential value realization from digitization opportunities Informs Engineers and Developers about future state design of digital products, ensuring product meets intended design and organizational standards and requirements Executes GBS Digital Factory’s iterative design process by translating user testing insights and feedback into actionable solutions Executes monitoring of digital product performance and maintenance requests; evaluates products in use by business stakeholders and tracks KPIs and metrics to determine the success of specific design decisions Execute digital product training for end users Executes product design best practices to support user-centric, digital experiences on multiple platforms Executes digital product design standards and methods Executes continuous education on next generation technologies and emerging trends Qualifications Experience leveraging next gen technologies (artificial intelligence, machine learning, conversational AI, OCR, voice recognition, etc.) to enhance inefficient and manual processes Ability to understand and develop business requirements, define product features, and design end-to-end digital user experiences, balancing business needs with simple, intuitive, and engaging user-centered solutions Experience with design hand-off to Developers and Engineers through detailed documentation and specifications Exposure to design principles, user-centered design, design thinking, lean / agile best practices and tools Knowledge of the latest UI/UX standards, trends and tools Prior experience and involvement in digital transformation preferred Highly collaborative with proven ability to work in and manage expectations within cross-functional, global teams Possess deep user empathy, obsessive about user experience, and passionate about resolving user pain points through design Ability to interact and influence stakeholders at all levels of the organization

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