Lead Gen

4 weeks ago

Chennai, India Snaphunt Full time

The Offer

  • Opportunity within a company with a solid track record of performance
  • Work alongside & learn from best in class talent
  • Join a market leader within IT Services

The Job

You will be responsible for :

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
  • Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
  • Developing and managing the editorial calendar to ensure deadlines are met.
  • Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
  • Managing relationships with external marketing agencies.
  • Ensuring consistency of brand voice, style and tone across all content.

The Profile

  • 1-3 years experience as a BD/Lead Gen with US market experience
  • UG/PG from a reputed university
  • Proficiency in English
  • Self-motivated with a results-driven approach

The Employer

Our client is a company building cutting edge software products for the healthcare industry. Reimagining healthcare delivery for their clients across the globe, their history of simplifying healthcare goes way back to 2004. Today, they are trusted by a broad spectrum of clients including 450+ Hospitals, 3500+ Physician Practices and millions of Patients – by solving their most complex challenges and helping them deliver consistent, cohesive and collaborative care. Headquartered in Chicago, U.S with its R&D and delivery centers in Chennai, India.

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