Marketing Manager

About YodaplusYodaplus Technologies is an AI-first enterprise technology company, founded in 2016 and based in Mumbai. We build agentic AI solutions for BFSI, Maritime, Supply Chain and Retail, with clients across India, the USA, the UAE and the UK.

Location:
Vikhroli, Mumbai (with travel for events) Reports to: VP of Marketing & Sales

Experience:
5 to 8 years in B2B marketing Role summary The Marketing Manager owns Yodaplus's paid media, PR, events and agency relationships. You will turn GTM priorities into campaigns that generate qualified pipeline for our enterprise products and services, and run them end to end with agencies, partners and internal teams.

Key responsibilities
Paid media ● Plan, launch and optimise paid campaigns across LinkedIn, Google and programmatic channels ● Own paid budgets, targeting and creative testing, with weekly performance reporting ● Run account-based outreach programs for priority segments, including LinkedIn outreach PR and communications ● Build and execute the annual PR strategy across India and international markets ● Manage the PR agency, media pitches, press releases, bylines and award entries ● Secure speaking slots and thought leadership placements for the leadership team Events ● Own the event calendar: conferences, sponsorships, exhibitions and hosted roundtables ● Manage end-to-end execution: booth design, collateral, logistics, vendor management and on-ground coordination ● Drive pre-event outreach and post-event lead follow-up with the sales team Agencies and partners ● Brief, manage and evaluate creative, media, PR and event agencies against agreed SLAs and budgets ● Coordinate co-marketing activities with technology and channel partners Creative ● Own creative output across campaigns, events and PR, working with creative agencies on concepts, design and video ● Use AI tools for copy, design, video and ad variations to speed up production and creative testing ● Set up AI-assisted workflows with agencies and the internal team while keeping output on brand Campaigns and BTL ● Plan integrated campaigns for product launches and GTM pushes ● Produce BTL material: brochures, case study collateral, event kits and sales enablement assets ● Work with sales on lead quality and handover in line with our MQL process MQL generation ● Own MQL targets across paid, events, PR and partner channels ● Build and run lead generation programs for priority segments and accounts ● Track MQL volume, quality and conversion to SQL, and adjust channel mix based on results ● Qualify leads against our MQL criteria before handover to sales What success looks like● MQLs and pipeline sourced from paid, events and PR ● Cost per MQL and return on paid and event spend ● Earned media coverage and speaking slots in target publications and forums ● Events delivered on time and on budget, with leads handed to sales within agreed timelines ● Agency output delivered to brief, on schedule Must haves● 5 to 8 years in B2B marketing, ideally in enterprise tech, SaaS or BFSI ● Hands-on experience running paid campaigns on Meta, Google and LinkedIn, with budget ownership ● Proven track record working with PR agencies, plus creative and event agencies, and owning MQL targets ● Experience executing industry conferences and sponsorships end to end ● Hands-on with AI tools for content, design and video production; strong written communication and project management ● Comfortable working with sales on pipeline and lead quality Good to have ● Experience marketing to banks, capital markets or financial services firms ● Exposure to international markets such as the UAE, US or UK ● Familiarity with automation tools like Zapier ● Familiarity with outreach tools like DoubleTick and Interakt