Senior Paid Media Strategist

This is a full-time role for a Paid Digital Manager
- Working From Office in Ahmedabad. Role Description: This role leads digital delivery for the client accounts: owning strategy, execution and performance across LinkedIn, Google Ads, Meta and ideally programmatic platforms. You will manage a small team, partner closely with Client Partners on channel strategy, and turn campaign data into insights that move pipeline and account-level metrics. What Will You Be Doing?
• Own end-to-end Paid Social and Search delivery across clients, from planning through optimization to reporting.
• Partner with Client Partners and Planners to shape media mix and channel strategy, translating clients objectives, pipeline contribution, account/company reach, TAL penetration into channel plans.
• Ensure flawless execution of campaign launches, from initial planning through to wrap-up reporting.
• Connect Search and Social performance to broader media and business objectives; turn campaign data into clear insights, tests and actionable recommendations.
• Build and lead a high-performing team: set objectives, run performance reviews, and mentor to raise quality and consistency across accounts.
• Manage vendor and platform partnerships to negotiate, execute and monitor campaigns against agreed KPIs.
• Respond to client requirements accurately and on time, working seamlessly with internal stakeholders across the network.
• Build team capability in emerging Search: SEO, AEO/GEO and AI-driven search experiences. Role and Responsibilities
• Hands-on, working knowledge of Search and Paid Social platforms: campaign setup, optimization and performance monitoring across Google Ads, LinkedIn, Meta, or similar buying platforms.
• Strong understanding of SEM, SEO, AEO/GEO, GA4, Google Search Console, keyword strategy, audience targeting and conversion tracking.
• Stay current on evolving Search capabilities: AI-powered Search, AI Max, Performance
• Max and AI Overviews, treating generative-AI search optimization as an extension of strong SEO/SEM fundamentals.
• Analyze campaign performance across Search and Social to derive actionable insights and optimization recommendations.
• Strong understanding of digital media KPIs, audience targeting, creative performance and campaign pacing.
• Comfortable with reporting and data interpretation, translating performance into clear, client-ready narratives.
• Coordinate with Ad Operations on trafficking requirements, with a working understanding of CM360, tracking tags, taxonomy and campaign QA.
• Detail-oriented, with strong campaign QA, troubleshooting and execution discipline.
• Confident stakeholder management across media, Ad Ops and client-facing teams.
• Communicating seamlessly and effectively with the international hub team to ensure process and information flow freely. This is a large and relatively complex global team architecture that requires navigational know-how and understanding of how to communicate with multiple lines of business and channel functions simultaneously
• Client & team management: Confident presenting recommendations and managing the team.

Skills:
• 3+ years’ experience in Paid Social and/or Search
• Hands-on experience across Google Ads and paid social platforms: LinkedIn is essential for this role, alongside Meta and other relevant platforms.
• Programmatic experience (DV360, The Trade Desk or similar) is an advantage.
• Exceptional analytical skills, comfortable working with complex data sets, dashboards and data visualization tools.
• Well-versed in the campaign planning process, with experience managing budgets across multiple accounts.
• Experience in media tracking and attribution methodologies, including strong understanding of GA4, conversion tracking and attribution.
• Proven people-management

experience:
setting objectives, coaching and developing team members.
• Clear, confident communicator, able to present recommendations and deliver impactful presentations at all levels of the organization
• Strong project management skills to keep multiple stakeholders aligned across media, Ad Ops and client teams.
• Ability to influence and work collaboratively and cross-functionally within a global organization
• Clear and effective communication and confidence in presenting your work with the ability to deliver impactful presentations at all levels of the organization.
• Strong written, communication and presentation skills
• Hands-on attitude and high attention to the detail
• Best in class project management skills to improve ways of working across all stakeholders About Company: Marastu® is a results-driven agency specializing in full-stack digital marketing services including SEO, Social Media, Content Marketing, building links, and transforming challenges into successful solutions. Clients working with Marastu® experience quick turnaround times, personalized account management, full campaign coverage, no autopilot campaigns, no long-term contracts, and ownership of all creations. If you're looking for a proactive and efficient partner, Marastu® is your agency. At Marastu®, we embody the archetype of the Catalyst. We are a dynamic and passionate team of professionals who believe in igniting positive change for our clients and society. Our guiding principle is client success, making us the driving force behind transformative projects and creative solutions. Our Core Values:
• Transparency
- Our Commitment to Openness
• Empathy
- Understanding Your Needs
• Client Success
- Your Triumph is Our Triumph Marastu® is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences.
• Please write to us at career@marastu.com. We would be glad to help you