Event Sales Manager

Location:
New Delhi

Experience:
3–8 Years Employment Type: Full-Time Department: Sales & Business Development CTC: 65K-75K About First Coffee First Coffee is a culture-first coffee brand built for a new generation. We move fast, think visually, and care deeply about how the brand shows up online, offline, and everywhere in between. From coffee to community, everything we do is intentional, design-led, and rooted in culture. Role Overview We’re looking for a commercially driven Events Sales Manager to drive business across corporate events, weddings, banquets, private celebrations, brand activations, catering, and bulk orders. This role focuses on generating new business, building strong client relationships, converting leads, and driving revenue through strategic partnerships. The ideal candidate will have a strong professional network, proven sales experience, and the ability to manage the complete sales cycle from lead generation to deal closure.

Key Responsibilities
• Generate and convert leads across corporate events, weddings, banquets, private celebrations, brand activations, product launches, catering, and bulk orders.
• Build and maintain relationships with corporate decision-makers, HR/Admin teams, event agencies, wedding planners, banquet venues, hospitality partners, and premium clients.
• Proactively identify new business opportunities through networking, referrals, cold outreach, partnerships, and industry events.
• Own the complete sales cycle, from lead generation and client meetings to pitching, proposals, negotiations, deal closure, and payment follow-ups.
• Develop customized event and catering proposals based on client requirements, budgets, and business objectives.
• Build strategic partnerships with venues, planners, agencies, and corporate accounts to generate recurring business.
• Identify opportunities to expand existing accounts and drive repeat bookings and long-term client relationships.
• Work closely with Operations, Café, Kitchen, and Marketing teams to ensure proposed offerings are feasible and events are executed smoothly.
• Coordinate with internal teams on pricing, costing, margins, availability, and client requirements before confirming commitments.
• Maintain a structured sales pipeline and track leads, proposals, conversions, revenue, and follow-ups.
• Achieve monthly and quarterly targets for revenue, client acquisition, conversions, and profitability. Qualifications
• 3–8 years of experience in Corporate Sales, Events Sales, Wedding Sales, Banquet Sales, Hospitality, or Business Development.
• Proven track record of generating leads, acquiring clients, closing deals, and achieving sales targets.
• Strong existing network across corporates, event agencies, wedding planners, banquet venues, hospitality businesses, and premium clientele.
• Experience selling event packages, catering services, venue-related offerings, or hospitality solutions will be preferred.
• Strong negotiation, pitching, presentation, and relationship-building skills.
• Commercial acumen with an understanding of pricing, costing, margins, and revenue generation.
• Ability to manage multiple leads, proposals, and client relationships simultaneously.
• Self-driven, target-oriented, and comfortable working independently in a fast-paced environment.
• Willingness to travel locally for client meetings, networking, and business development. Why Join First Coffee?
• Opportunity to contribute to the growth of a fast-growing, culture-led coffee brand.
• High ownership and direct impact on business development and revenue generation.
• Exposure to corporate partnerships, weddings, banquets, and large-format events.
• Work closely with leadership and cross-functional teams to build new business opportunities. Interested candidates can share their CV at nishant@firstcoffee.co.in.