Associate Brand Manager

Role: Associate Brand Manager

Location:
Ahmedabad Role Purpose The role serves the purpose of managing & improving the performance of the assigned brands by
• Planning & driving execution of annual & interim projects for the brand
• Complete Business Responsibility for a category of the brand
• Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company Key Accountabilities/ Responsibilities Financial
• Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
• Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.
• Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts. Customer
• Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
• Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.
• Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics. People
• Lead cross-functional teams, including R&D, in the development and customization of new products
• Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
• Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team. Process
• Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
• Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
• Continuously monitor and refine brand processes to adapt to market changes and internal needs. Key Deliverables
• % Achievement on Target
- Top Line, Bottom Line
• Timely delivery of NPD Projects
• NPD Pipeline / Stage Gate Milestones
• Brand Health Indicators
• Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend) Key Interactions Internal Sales, Planning
• On alignment of monthly / quarterly / annual plans for the brand, channel
• Time to time driving of back-end actions basis business plan
• Coordination for planned production / changes / additional business ask & its timely delivery
• Approvals & payments to direct vendors Manufacturing Logistics Finance External Channel Partners Creative / Ad agencies, Media Agency Relationship Management Coordination / Influence / Negotiation Key Dimensions Financial Dimensions
· Brand Size Team
· Direct Reports: NA Others
· Brand P&L Role

Requirements:
Educational Qualifications PG Degree in General / Marketing Management Experience (Type & Nature)
• 2-3 years of experience in FMCG companies Skills & Technical Competencies
• Knowledge & understanding of relevant business indicators, category & industry
• Understanding of Marketing Communication basics
• Stakeholder Management
• Effective Communication
• Analytical ability, Logical thinking