Social media

12 hours ago
Ahmedabad, Gujarat, India Arroact Technologies Full-time
Company Description Arroact Technologies is an enterprise digital engineering partner that helps organizations build, modernize, and scale digital experiences through CMS development, AI engineering, and UX-led web solutions. The company combines deep platform expertise, modern architecture, and intelligent automation to deliver scalable, business-aligned digital solutions. Core capabilities include Umbraco, Sitecore, Optimizely, and Adobe Experience Manager (AEM) development, with a strong focus on upgrades, migrations, integrations, and performance optimization. Arroact also specializes in AI engineering and agentic CMS workflows, enabling personalized, automated, and efficient content operations. A UX and frontend engineering focus ensures intuitive, accessible, and responsive experiences supported by long-term partnerships and continuous improvement. Role Description This is a full-time, hybrid Social Media & Digital Marketing & Influencer Marketing Manager role based in Ahmedabad, with flexibility for some work-from-home arrangements. The role involves planning, executing, and optimizing social media and digital marketing campaigns across multiple platforms to drive brand awareness, engagement, and demand generation. Responsibilities include developing content calendars, coordinating with design and content teams, managing influencer partnerships, and monitoring performance metrics to refine strategies. The manager will oversee social media optimization (SMO), paid and organic campaigns, and ensure consistent brand messaging aligned with Arroact Technologies’ positioning in the enterprise digital engineering space. Day-to-day tasks also include reporting on campaign effectiveness, staying updated on industry trends, and collaborating with sales and leadership teams to support broader marketing goals. Qualifications
• Strong social media and community management skills, including Social Media Marketing and Social Media Optimization (SMO).
• Ability to develop and execute Content Strategy within broader Digital Marketing initiatives.
• Excellent Communication skills, both written and verbal, for cross-functional collaboration and influencer relationship management.
• Proven experience in influencer marketing, campaign management, and performance tracking using analytics tools.
• Familiarity with B2B or technology/IT services marketing, preferably in digital engineering, CMS, or SaaS environments.
• Hands-on experience with major social platforms (LinkedIn, Instagram, X, Facebook, YouTube) and marketing tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Google Analytics).
• Ability to interpret data, generate insights, and adjust campaigns based on performance metrics and business objectives.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; relevant certifications in digital marketing or social media are an advantage.
• Self-directed work style, strong organizational skills, and the ability to manage multiple campaigns in a hybrid work environment.

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