Performance Marketing Lead
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Key Responsibilities
• Oversee campaign strategy, growth, retention, and performance across Meta Ads, Google Ads, and other platforms for your brand portfolio—ensuring scalable ROI and measurable results.
• Lead and mentor a team of 2-4 associates, interns, and trainees; delegate operational execution and reporting while fostering their skill development.
• Drive acquisition strategies, budget pacing, forecasting, and optimization to maximize client value.
• Collaborate with creative, content, strategy teams, and external stakeholders to craft high-impact ad assets and resolve escalations.
• Handle client meetings, reviews, presentations, and strategic discussions—translating data into actionable insights.
• Conduct A/B testing, deep-dive analysis, and performance reporting using tools like Google Analytics, GTM, Excel, and dashboards.
• Ensure flawless tracking setup (pixels, attribution) and stay ahead of industry trends, algorithm updates, and new tools. Requirements
• 3+ years in performance marketing at a digital marketing agency (mandatory—agency experience is critical for managing client expectations, tight deadlines, and multi-brand portfolios).
• Proven expertise optimizing Meta Ads and Google Ads campaigns with strong ROI track record.
• Demonstrated team leadership (even small teams) with ownership of strategy, growth, and escalations.
• Advanced analytical skills in Google Analytics, Excel, GTM, and dashboards; deep knowledge of attribution, segmentation, and funnel optimization.
• Hands-on experience with CRM platforms and marketing automation tools (mandatory).
• Excellent client-facing communication, presentation, and stakeholder coordination skills.
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