Social Media Strategist

Company Description Seagamex is a growing organization focused on creating engaging experiences and solutions for diverse audiences in the Kolkata metropolitan area. The company values creativity, strategic thinking, and data-driven decision-making to strengthen its brand presence and customer engagement. Team members collaborate across functions to develop innovative marketing and communication initiatives. Seagamex offers opportunities to contribute ideas, take ownership of projects, and grow skills in a fast-evolving digital landscape. Social Media Strategy | Content Creation | Community Growth | AI-Powered Content Company: SeaGameX Department: Marketing

Experience:
2-5 Years Work Mode: Remote / Work from Home Working Days: Monday to Friday Languages: English, Hindi, and Bengali

About the Role
SeaGameX is looking for a creative, proactive, and hands-on Social Media Strategist to strengthen our digital presence, build engaged online communities, and drive audience growth across multiple social media platforms. The ideal candidate should have practical experience managing platforms such as Facebook, Instagram, Telegram, and YouTube, along with strong content creation, copywriting, outreach, and engagement skills. This role requires someone who can independently develop content ideas, write engaging copy, create graphics and short-form content using AI-powered tools, publish consistently, manage online communities, and analyse performance to improve results.

Key Responsibilities
1.
Social Media Strategy & Management
• Develop and execute social media strategies aligned with brand objectives and audience growth goals.
• Manage day-to-day operations across Facebook, Instagram, Telegram channels and communities, YouTube, and other relevant platforms.
• Plan and maintain content calendars to ensure consistent and timely publishing.
• Identify relevant trends, audience interests, and content opportunities to improve brand visibility. 2. Content Creation & AI-Powered Design
• Research, write, edit, and publish engaging social media content, including captions, posts, announcements, campaign updates, and promotional content.
• Create visually appealing graphics, carousels, thumbnails, stories, and short-form videos using tools such as Canva and AI-powered content creation platforms.
• Use AI tools to support ideation, copywriting, graphic creation, content adaptation, and workflow efficiency.
• Adapt content formats and messaging to suit the audience and requirements of each platform.
• Maintain content quality, accuracy, consistency, and brand voice across all channels. 3. Community Management & Engagement
• Manage Telegram channels and online communities, keeping them active, relevant, and engaging.
• Monitor comments, messages, discussions, and audience feedback across social media platforms.
• Initiate conversations, encourage participation, and build meaningful relationships with followers.
• Handle routine community queries and escalate sensitive issues when required.
• Develop engagement initiatives, interactive posts, polls, and campaigns to improve audience participation. 4. Outreach & Audience Growth
• Identify opportunities for collaborations, cross-promotions, influencer outreach, and community partnerships.
• Reach out to relevant creators, community administrators, and potential partners to expand audience reach.
• Support campaigns designed to increase followers, engagement, channel activity, and brand awareness.
• Research competitor activity and emerging trends to identify new opportunities for growth. 5. Platform-Specific Operations
• Facebook: Manage page activities, publish content, monitor engagement, and support community growth.
• Instagram: Manage posts, stories, reels, comments, direct messages, and audience interactions.
• Telegram: Operate channels and communities, publish timely updates, manage discussions, and support campaign communication.
• YouTube: Manage channel publishing, upload videos and Shorts, optimise titles and descriptions, create thumbnails, and monitor channel engagement.
• Stay updated on platform features, policies, and best practices. 6. Performance Tracking & Reporting
• Monitor reach, engagement, follower growth, views, clicks, and other relevant performance metrics.
• Prepare regular performance updates and identify which content formats and campaigns perform best.
• Use insights to improve content strategy, publishing schedules, audience engagement, and overall channel performance.
• Maintain organised records of content published, outreach activities, and campaign results. Required Skills & Qualifications
• Minimum 2-5 years of hands-on experience in social media management, social media strategy, digital content, or community management.
• Practical experience managing multiple social media platforms, particularly Facebook, Instagram, Telegram, and YouTube.
• Strong content writing, copywriting, and communication skills.
• Hands-on ability to create social media graphics and content using Canva or similar design tools.
• Familiarity with AI tools for content writing, graphic creation, video editing, and content optimisation.
• Good understanding of online community management, audience engagement, outreach, and organic growth strategies.
• Ability to plan, create, publish, and analyse content independently.
• Familiarity with social media analytics and content scheduling tools.
• Good organisational skills, creativity, attention to detail, and ownership of deliverables.
• Ability to work independently in a remote environment and meet deadlines.
• Good command of English, Hindi, and Bengali. Preferred Qualifications
• Experience in sports, cricket, gaming, digital media, or online community-driven businesses.
• Familiarity with cricket news, tournaments, teams, players, and sports-related content.
• Experience with short-form video creation, reels, YouTube Shorts, and AI-assisted creative production.
• A portfolio or examples of previously managed social media accounts, campaigns, or content.
• Experience growing a social media page, Telegram channel, or online community. What Success Looks Like
• The successful candidate will be able to independently take an idea from concept to execution: research, write, design, publish, engage with the audience, track performance, and improve results.
• We are looking for someone who combines creative thinking, hands-on execution, community-building skills, and a data-driven approach to social media growth.