Senior Associate
6 hours ago
Mumbai City, Maharashtra, India
DreamStreet
Full-time
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Your Role
• Own positioning and messaging for each product line (Stocks, F&O, MFs, AI/Advisory), aimed at specific segments such as first-time investors and switchers.
• Own go-to-market for launches end to end: brief, narrative, execution of all comms, landing pages, creator/content plan, and a post-launch read.
• Work with Product on onboarding and activation nudges.
• Measure what you ship: launch adoption, funnel lift, and message A/B results. Qualifiers
• Familiar with MarTech tools and implementation
• Savvy with AI to self serve use cases and solve for them using existing infra
• Owned GTM for product launches at a consumer tech company
• Own positioning and messaging for each product line (Stocks, F&O, MFs, AI/Advisory), aimed at specific segments such as first-time investors and switchers.
• Own go-to-market for launches end to end: brief, narrative, execution of all comms, landing pages, creator/content plan, and a post-launch read.
• Work with Product on onboarding and activation nudges.
• Measure what you ship: launch adoption, funnel lift, and message A/B results. Qualifiers
• Familiar with MarTech tools and implementation
• Savvy with AI to self serve use cases and solve for them using existing infra
• Owned GTM for product launches at a consumer tech company