Search Engine Optimization Specialist

🏢 Company RSC Group – Dholera (A leading real estate developer focused on Dholera Smart City, Gujarat) 💼 Job Title SEO Specialist / Search Engine Optimization Executive 📍 Location Ahmedabad / Dholera (Hybrid if applicable) 🕒 Experience 2–5 Years (Real Estate / Infrastructure / High-Competition Industry experience preferred) 🎯 Role Overview We are looking for a result-oriented SEO Specialist who can manage end-to-end search engine optimization activities and create high-impact, search-focused content to improve organic visibility, keyword rankings, website traffic, and lead generation for our real estate projects in Dholera Smart City. The ideal candidate should have strong knowledge of on-page SEO, off-page SEO, technical SEO, keyword strategy, and SEO-driven content marketing. 🧩

Key Responsibilities
🔹 1. Search Engine Optimization (End-to-End)✅ On-Page SEO
• Perform complete website SEO optimization
• Optimize:
• Meta titles
• Meta descriptions
• Heading structure (H1-H6)
• URL structures
• Internal linking
• Image ALT tags
• Improve website crawlability and indexing ✅ Technical SEO
• Monitor and improve:
• Website speed
• Mobile responsiveness
• Core Web Vitals
• Schema implementation
• XML sitemap & robots.txt
• Identify and resolve SEO technical issues ✅ Keyword Research & Strategy
• Conduct keyword research for:
• Real estate
• Dholera Smart City
• Investment-related searches
• Identify:
• High-intent keywords
• Long-tail opportunities
• Competitor keyword gaps ✅ Off-Page SEO
• Build high-quality backlinks
• Execute off-page SEO strategies including:
• Guest posting
• Directory submissions
• PR backlinks
• Citation building
• Improve domain authority and search visibility ✅ SEO Performance Monitoring
• Track:
• Keyword rankings
• Organic traffic
• User behavior
• Lead conversions
• Generate monthly SEO performance reports 🔹 2. Content Creation (Highly Impactful)
• Create SEO-focused, high-impact content for:
• Blogs
• Landing pages
• Project pages
• PR articles
• Website copy
• Develop content around:
• Dholera Smart City updates
• Real estate investment
• Infrastructure developments
• Investor education
• Write engaging, keyword-rich content aligned with search intent
• Coordinate with design & social media teams for content execution 🎓 Qualifications
• Bachelor’s degree in Marketing, IT, Mass Communication, or related field
• Certifications in SEO / Digital Marketing are preferred
• 2–5 years of hands-on SEO experience 🧠 Required Skills✅ SEO Skills
• Strong understanding of:
• On-page SEO
• Technical SEO
• Off-page SEO
• Local SEO
• Knowledge of Google algorithm updates ✅ Tools Knowledge Hands-on experience with:
• Google Search Console
• Google Analytics (GA4)
• Google Tag Manager (basic understanding)
• Ahrefs / SEMrush / Ubersuggest
• Screaming Frog (preferred) ✅ Content Skills
• Strong content writing & optimization skills
• Understanding of SEO copywriting
• Ability to create high-converting headlines & CTAs ✅ Additional Skills
• Analytical thinking
• Keyword planning
• Competitor analysis
• Good communication & coordination skills ⭐

What We Offer
• Opportunity to work with a growing brand in Dholera Smart City
• Competitive salary & growth opportunities
• Exposure to high-scale digital marketing projects
• Creative & performance-driven work environment