Marketing Executive

Interested candidates can share their updated resume on abhishek.nair@joinventures.com Marketing Executive – Retention Job Overview We are looking for a Retention Marketing Executive to join our marketing team and support customer engagement and retention initiatives across Email, SMS, and Push Notification channels. The ideal candidate should have a strong interest in CRM/Retention Marketing, be comfortable working with data, and have hands-on exposure to marketing communication platforms. This role will involve campaign execution, audience segmentation, performance analysis, reporting, and coordination with multiple internal teams to ensure timely and effective campaign delivery.

Key Responsibilities
1. Email Campaign Management
• Plan, schedule, and trigger email campaigns based on business and marketing requirements.
• Segment customer databases and implement targeted communication and remarketing strategies.
• Monitor campaign performance and prepare regular reports on key metrics.
• Analyse campaign results and identify opportunities to improve engagement, conversions, and customer retention.
• Ensure campaigns follow industry best practices related to email communication, deliverability, and customer experience. 2. SMS Campaign Management
• Schedule and execute SMS campaigns as per the marketing calendar and business requirements.
• Coordinate with relevant teams to ensure timely campaign deployment.
• Track and analyse campaign performance and prepare campaign reports.
• Identify insights and opportunities to improve SMS engagement and effectiveness. 3. Push Notification Campaigns
• Schedule and trigger push notification campaigns based on business requirements.
• Assist in audience targeting and segmentation for relevant customer communication.
• Monitor campaign performance and analyse key engagement metrics.
• Prepare reports and share actionable insights from campaign performance. 4. Market Research & Reporting
• Assist in marketing budgeting, campaign reporting, and audience analysis.
• Analyse customer and campaign data to identify trends and opportunities.
• Track competitor campaigns, offers, communication strategies, and customer engagement initiatives.
• Support the team in developing insights that can improve retention and customer engagement. 5. Campaign Coordination & Communication
• Communicate campaign plans, schedules, and updates with relevant business units and internal stakeholders.
• Coordinate with the Content, Design, and Technology/Coding teams to ensure campaign assets are delivered on time.
• Follow up with stakeholders to ensure campaigns are executed as per timelines.
• Maintain campaign calendars, trackers, and documentation for ongoing and upcoming activities.
• Ensure smooth integration of campaign activities with broader marketing plans. Required Skills & Qualifications
• 0–1 year of experience in Marketing, CRM, Retention Marketing, Digital Marketing, or a related field.
• Exposure to a B2B or B2C brand through internship, training, or professional experience.
• Hands-on experience or training in any CRM/Marketing Communication platform such as:
• Netcore
• Adobe Campaign
• CleverTap
• C-Mercury
• WebEngage
• MoEngage
• HubSpot
• Freshsales
• Good understanding of Email, SMS, and Push Notification campaigns.
• Basic understanding of customer segmentation, remarketing, and audience targeting.
• Strong analytical skills with good knowledge of MS Excel.
• Ability to analyse campaign data and derive actionable insights.
• Strong interpersonal and coordination skills.
• Good written and verbal communication skills.
• Ability to present ideas and information clearly and concisely.
• Strong attention to detail and ability to manage multiple campaigns and timelines.
• Enthusiastic, proactive, and comfortable working in a cross-functional, fast-paced environment. Preferred Skills
• Basic understanding of CRM/Retention Marketing and customer lifecycle marketing.
• Knowledge of campaign metrics such as Open Rate, Click-Through Rate (CTR), Conversion Rate, Delivery Rate, Unsubscribe Rate, and Revenue/ROI.
• Exposure to campaign dashboards, marketing analytics, or customer engagement tools will be an added advantage. Key Competencies
• CRM & Retention Marketing
• Email Marketing
• SMS Marketing
• Push Notifications
• Customer Segmentation
• Remarketing
• Campaign Management
• Campaign Analytics & Reporting
• MS Excel
• Market & Competitor Research
• Cross-functional Coordination
• Communication & Stakeholder Management