Product Manager
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• Short term and Mid-term plan tracking for entire product life cycle and developing marketing plans for through market research, competitive analysis, pricing, customer/consumer engagement, and business planning aligned with overall organization strategy, Vision and Mission of the organization.
• Design, develop and execute plans for product positioning, placement, segmentation, market mapping and channel management in line with the organization’s strategic business plan for tyre business.
• Track consumer and market insights by reviewing metrics such as market share, profitability, and distribution by conducting research.
• Responsible of creation, allocation and control of Annual Budget for tyre business.
• Help launch new products, manage go-to-market processes. Manage post Launch execution.
• Influences present and future products by determining and evaluating current and future market trends.
• Facilitate sales team in ensuring wider market reach & product penetration in untapped markets, suggest ways and methods to sustain and create new avenues to grow the business further with reliable network of distributors / dealers.
• Create effective promotion strategies (BTL) which help increase market share, demand and dealer and consumer satisfaction.
• Coordinate with Brand and Communication team on actions.
• Develop innovative products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
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