Search Engine Optimization Specialist

12 hours ago
Mumbai City, Maharashtra, India Adfactors PR Full-time
Adfactors PR is one of India's leading public relations consultancies, offering integrated communication solutions across corporate communications, reputation management, digital communications, and strategic advisory services. Job Summary We are looking for a result-oriented SEO Specialist to join our Digital Reputation team. The candidate will be responsible for developing and executing SEO strategies to enhance online visibility, improve search engine rankings, strengthen digital presence, and support online reputation management initiatives for clients across various industries. The ideal candidate should have hands-on experience in SEO, keyword research, content optimization, technical SEO, and performance analytics, with a strong understanding of digital reputation management.

Key Responsibilities
- Develop and execute SEO strategies to improve organic search visibility and website rankings.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Perform on-page and off-page SEO activities, including meta title and description optimization, content optimization, internal linking, and backlink building.
- Conduct technical SEO audits to identify issues related to website crawling, indexing, site structure, page speed, and overall performance.
- Work on online reputation management (ORM) initiatives by optimizing search results and improving the visibility of positive and relevant content.
- Monitor and analyze keyword rankings, organic traffic, backlinks, and website performance.
- Collaborate with content, PR, and digital teams to ensure SEO integration with digital communication and reputation-building strategies.
- Optimize website content, blogs, landing pages, and other digital assets for search engines.
- Track SEO performance using tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Prepare SEO performance reports, insights, and recommendations for clients and internal stakeholders.
- Stay updated on search engine algorithm changes, SEO trends, and emerging developments in AI-driven search. Required Skills & Qualifications
- 2–5 years of relevant experience in Search Engine Optimization (SEO).
- Strong understanding of on-page, off-page, and technical SEO.
- Hands-on experience with Google Analytics 4 and Google Search Console.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or similar tools.
- Understanding of keyword research, backlink analysis, competitor analysis, and content optimization.
- Knowledge of online reputation management and digital visibility strategies.
- Strong analytical, communication, and reporting skills.
- Ability to manage multiple projects and work in a fast-paced agency environment. Preferred Experience
- Experience working in a digital agency, PR agency, or digital reputation management environment.
- Exposure to ORM, brand reputation monitoring, and search engine reputation strategies.
- Understanding of content-led SEO and digital PR.
- Familiarity with AI search optimization and evolving search engine trends.

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