Email Marketing Specialist
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Location:
Okhla Phase 1, New Delhi
Experience:
2–3 Years Employment Type: Full-Time | On-Site Are you passionate about email marketing, customer engagement, and data-driven growth? Join Andaaz Fashion and help us strengthen customer relationships and drive conversions across our international and domestic markets. We’re looking for a performance-driven Email Marketing Specialist who can create compelling campaigns, optimize customer journeys, and turn campaign insights into measurable business results.
Key Responsibilities
- Plan, execute, and optimize promotional, newsletter, and transactional email campaigns.
- Develop automated customer journeys, including Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back campaigns.
- Manage audience segmentation, database hygiene, and subscriber engagement.
- Monitor email deliverability, sender reputation, and inbox placement.
- Conduct A/B testing to improve open rates, click-through rates, and conversions.
- Track campaign performance and measure revenue impact using Google Analytics, UTM tracking, and ESP dashboards. What We’re Looking For
- 2–3 years of hands-on experience in email marketing, preferably in e-commerce, fashion, or D2C retail.
- Knowledge of email automation, campaign analytics, and basic HTML/CSS.
- Excellent written English and strong copywriting skills.
- Experience with Netcore Smartech / CEE or similar automation platforms will be an added advantage.
- Familiarity with omnichannel marketing, including WhatsApp, SMS, and push notifications, is a plus.
How to Apply
Interested candidates can share their updated resume with our HR team. Email: hr@andaazfashion.com WhatsApp: +91 7011779791 Website: www.andaazfashion.com Know someone who would be a great fit? Tag them in the comments or share this opportunity with your network.
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