Head of Growth
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Key Responsibilities
• Paid acquisition: search, social, programmatic and affiliates, with full budget ownership
• Website and conversion: the site as a sales channel, including journeys, quote flows, landing pages and testing
• SEO and AEO: visibility across search engines and AI answer engines
• Martech: prospect journeys for customers and advisors, plus lifecycle cross-sell and upsell for existing customers
• Lead-to-policy partnership: with the call center and sales teams, covering lead routing, scoring, feedback loops, and the right product for the right audience
• Your team: you hire and lead three specialists, one each for paid, website with SEO/AEO, and martech, as a player-coach Job Expectations:
• A track record of growing a D2C funnel, measured on conversions as well as leads. Fintech experience preferred
• Fluency across paid, SEO, CRO and martech, with hands-on depth in at least two
• Analytics sharp enough to find where a funnel leaks and fix it
• Experience working closely with call centres or inside sales
• AI tools built into your own workflow and your team's
• Command of the rules: IRDAI advertising guidelines, DPDP consent and DND norms
Experience:
8-12 Years of experience
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