Performance Marketing

1 week ago
Delhi, India Doctor's Choice Full-time


Key Responsibilities
• Develop, execute, and scale performance marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms.
• Monitor, analyze, and optimize campaign performance using Google Analytics and other analytics tools to maximize ROAS and drive sustainable business growth.
• Manage and optimize the Shopify website, including landing pages, conversion funnels, app integrations, and overall website performance.
• Enhance customer journeys and conversion rates through A/B testing, landing page optimization, and UI/UX improvements.
• Develop and implement retention marketing strategies across Email, SMS, WhatsApp, and loyalty programs.
• Take end-to-end ownership of the D2C growth funnel, encompassing customer acquisition, conversion, engagement, and retention.
• Monitor and optimize key business performance metrics, including CAC, ROAS, LTV, conversion rates, and repeat purchase rates.
• Collaborate closely with the Founder and leadership team to define growth strategies, establish performance objectives, and develop strategic roadmaps. Requirements
• Proven experience in performance marketing across Meta, Google, marketplaces, and quick commerce platforms.
• Strong understanding of Google Analytics, attribution, campaign tracking, performance measurement, and data-driven decision-making.
• Hands-on experience with Shopify, including website optimization, integrations, conversion funnels, and performance management.
• Strong analytical, problem-solving, and execution capabilities.
• Solid understanding of conversion rate optimization (CRO), retention marketing, and customer lifecycle management.
• Ability to independently manage and execute multiple D2C growth initiatives in a fast-paced and performance-driven environment. •

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