SEO Specialist
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We are looking for a performance-driven SEO Specialist who understands both traditional SEO and the evolving landscape of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This role focuses on hands-on execution, content optimisation, and supporting AI-driven search visibility across multiple client accounts.
Key Responsibilities
Execute on-page, off-page, and technical SEO strategies under senior team guidance
Conduct keyword research, competitor analysis, and content gap analysis
Optimize content for search features such as Featured Snippets, People Also Ask (PAA), voice search, and AI-driven results
Support GEO and AEO initiatives, including AI visibility improvements and structured content optimisation.
Implement schema markup and structured data where required
Perform technical checks including indexing, crawl issues, and site health monitoring
Monitor performance using GA4, Google Search Console, Ahrefs, SEMrush, and SE Ranking
Prepare monthly performance reports and assist in client deliverables
Collaborate with content, design, and development teams to improve SEO execution
Success Outcomes
Growth in organic traffic and keyword visibility
Improved AI search visibility and content performance
Contribution to organic lead generation and campaign success
Consistent execution of SEO tasks aligned with strategy
Requirements
2–4 years of hands-on SEO experience (agency experience preferred)
Strong understanding of on-page SEO, technical basics, and link-building fundamentals
Knowledge of semantic SEO, search intent, and entity-based optimization
Familiarity with GEO and AEO concepts is a plus
Basic understanding of HTML, CMS platforms, or WordPress
Strong analytical mindset with reporting skills
Good communication and client management skills
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