Brand Marketing

1 week ago

Mumbai, India Metro Brands Limited Full-time

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KEY RESPONSIBILITIES:

1.India Relaunch and Expansion strategy:

Plan and execute the India relaunch, adhering to Clarks’ global brand standards.
Act as the primary liaison between Metro Brands India and Clarks global teams.
Ensure all brand touchpoints—communications, visuals, tone—align with global identity.
Collaborate on seasonal toolkit deployment and global campaign rollouts.
Provide local market insights to global stakeholders for continuous alignment and localization.

2. Integrated Marketing Communication:

Build and implement a unified IMC plan tailored to the Indian consumer.
Adapt global campaign assets across ATL, BTL, digital, and in-store channels.
Craft local storytelling that resonates while staying true to the global brand ethos

3. Digital & Social Media:

Manage Clarks India’s digital presence – create content strategy for India market.
Deploy globally aligned campaigns locally, including social calendars and influencer activations.
Work with e-comm team to optimize content & digital processes based on performance analytics.

4. Visual Merchandising and Retail Experience:

Work with the VM team to translate brand campaigns in-store with high visual impact.
Plan and execute consumer-facing retail events and product launches aligned with global marketing calendars.
Align Visual Merchandising with Global Narratives.
Enable consumer experiences in retail environment.

5. PR, Media, and Partnerships:

6. Insights & Reporting:

7. Budget Management:

Manage the marketing budget for Clarks in India; ensure ROI-driven utilization across initiatives.
Ensure effective allocation of resources across initiatives while maintaining cost-efficiency.

Preferred Experience:

· Desired Candidate Profile:

· MBA/PGDM in Marketing, Communications, or a related field.

· 10-12 years of experience in brand marketing/communications, preferably with exposure to global brands or retail/lifestyle/fashion industry.

· Strong understanding of international brand guidelines and cross-border collaboration.

· Proficiency in digital marketing, content creation, and campaign management.