CRM & LIfecycle Manager

A media & entertainment firm that provides a Premier Entertainment Platform covering India's Regional Cultures has an extensive library of original stories in shows and movies(multiple languages). This entertainment platform serves as a multi-cultural-award-winning platform that is committed in bringing the best in regional entertainment, stories from heartland delivered to consumers via phones. Currently, the firm is looking for a CRM & Lifecyle Manager and the job details are given below. Job Role/Position: CRM & LIfecycle Manager Industry - Media and Entertainment Function - Marketing Work Location - Noida Work Mode - ONSITE (Workdays - 5 days a week) Qualifications:- Graduation Required Work Experience:- 6-8 years Salary Range: INR 22-25 Lakhs/Year Age Limit - Upto 45 years Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization Job Description About the Role The company is looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement. This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage. Key Responsibilities 1. End-to-end metric ownership. Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) set targets, build roadmap, deliver improvements and own outcomes. 2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute and automated journeys in the CRM platform (Clevertap or equivalent) audience selection, triggers, scheduling, tagging, and delivery monitoring. 3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift. 4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact. 5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes. Key Expected Outcomes 1. Improvement in owned lifecycle metric measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort. 2. High-quality campaign execution error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations. 3. Increased user engagement & watch conversion stronger daily/weekly active ratios and deeper content consumption. 4. Data-driven optimization regular testing and iteration leading to improved CTRs, conversions, and journey completion rates. 5. Actionable insights for business teams clear reporting and learnings that inform product and marketing decisions. Must Have Requirements End-to-end Lifecycle Ownership ability to plan, execute, and measure campaigns for a defined metric or stage (e.g., activation, retention). CRM Automation Expertise hands-on execution using tools like Clevertap, MoEngage, WebEngage User Segmentation & Targeting defi ning cohorts based on behaviour, subscription status, and engagement data. Cross-channel Campaign Management executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization Data Analysis & Reporting tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA A/B Testing & Experimentation Continuously ideating, setting up and evaluating experiments to improve conversion and retention. Journey & Funnel Optimization identifying drop-offs and improving user progression through lifecycle stages. Copy & Creative Collaboration working with content/design teams to ensure messaging relevance and clarity. Stakeholder Collaboration aligning with product, CX, Content and data teams for execution dependencies. Ownership Mindset accountable for end outcomes and continuously optimizing performance of the assigned metric. What will be the success metric for this role? Improvement in owned lifecycle metric measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort. High-quality campaign execution error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations. Increased user engagement & watch conversion stronger daily/weekly active ratios and deeper content consumption. Data-driven optimisation regular testing and iteration leading to improved CTRs, conversions, and journey completion rates. Actionable insights for business teams clear reporting and learnings that inform product and marketing decisions. Mandatory Requirements for Candidates - Candidate should have Experience: 4 6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms - Preferred Industry Exposure: Gaming / OTT / E-commerce - Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation - Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage - Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data - Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization - Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion) - Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization - Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression - Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply.