Assistant Manager Digital Marketing

22 hours ago

Race Course Coimbatore, India Zimson Times Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Digital Business Manager

**Role and Responsibilities of a Digital Website Manager**

**Role:**

The Website Manager oversees the day-to-day operation, maintenance, and optimization of the company's website to ensure it functions seamlessly, remains up-to-date, and effectively drives business growth and sales.

**Responsibilities:**

1. **Website Maintenance & Updates**

- Regularly update website content, including banners, promotional offers, and product information.

- Ensure all website features are functioning properly and resolve any technical issues promptly.

- Keep the website running smoothly, ensuring high uptime and optimal performance.

2. **Content Management**

- Coordinate timely updates of banners, promotional campaigns, and new product listings.

- Ensure all product details, prices, and availability are accurate and current.

3. **Order Processing & Customer Experience**

- Monitor and oversee the online order process to ensure timely and accurate order fulfillment.

- Address and resolve any customer issues related to website orders efficiently.

- Maintain a user-friendly UI/UX to enhance customer satisfaction and engagement.

4. **Website UI/UX Enhancement**

- Regularly review and optimize the website's user interface and user experience.

- Implement design improvements to increase user engagement and reduce bounce rates.

5. **Performance Monitoring & Reporting**

- Track website analytics to measure traffic, sales, and user behavior.

- Generate regular reports on website performance and sales targets.

- Use insights to recommend and implement improvements.

6. **Driving Business & Increasing Sales**

- Develop and implement strategies to increase website traffic, engagement, and conversion rates.

- Execute marketing campaigns, promotions, and seasonal offers on the website to boost sales.

- Collaborate with the marketing team to create compelling content and promotional activities that drive purchase intent.

- Identify and optimize high-converting sections of the website to maximize sales opportunities.

7. **Target Achievement & Strategy**

- Set clear KPIs and targets for website performance, traffic, and sales.

- Monitor progress against targets and refine strategies to ensure objectives are met.

- Continuously analyze sales data and customer behavior to identify new sales opportunities.

8. **Compliance & Security**

- Ensure the website complies with relevant legal and security standards.

- Protect customer data and maintain website security protocols.

9. **Team Collaboration**

- Work closely with IT, marketing, sales, and customer support teams to align website activities with organizational goals.

- Coordinate with external vendors or developers when necessary.

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