Senior Business Analyst

Senior Business Analyst

Company Description

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We're looking for a data-driven and solution-oriented Senior Business Analyst to join our Field Revenue Operations team. You'll work closely with cross-functional stakeholders across Sales, Marketing, and Operations to drive strategic initiatives and improve GTM efficiency. In this role, you'll lead the analysis and optimization of key business processes, create scalable reporting frameworks, and enable data-driven decision-making across the North America GTM organization.

This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys solving complex problems, and is passionate about building operational excellence in a high-growth B2B environment.

Roles & Responsibilities

Data Analysis & Reporting

• Analyze pipeline, forecast, and revenue performance metrics to identify trends, risks, and growth opportunities.

• Build and maintain dashboards and reports to track key GTM KPIs, such as funnel conversion, deal velocity, and forecasting accuracy.

• Present insights clearly through visualizations and executive summaries tailored to senior stakeholders across regions.

Stakeholder Communication

• Serve as the analytics partner for Sales and GTM leadership—translating business needs into actionable data solutions.

• Drive regular business reviews by consolidating insights and enabling decision-making through storytelling and structured analysis.

Sales Strategy & Planning

• Support strategic sales initiatives such as territory planning, org design, quota setting, incentive planning, and market segmentation.

• Provide analytical input for goal-setting and performance tracking initiatives across Field Sales teams.

Process Optimization & Documentation

• Identify inefficiencies in GTM operations and lead projects to streamline workflows, automate processes, and enhance data quality.

• Develop and maintain SOPs, process documentation, and rules of engagement to ensure consistency and compliance across teams.

Project Leadership & Autonomy

• Independently manage projects involving cross-functional teams across systems, data, and business process improvements.

• Take ownership of deliverables, timelines, and outcomes, while contributing to overall team strategy and operational goals.

Qualifications

• 3–6 years of experience in business analysis, revenue operations, or sales/marketing operations.

• Bachelor's degree in a relevant field (Engineering, Business, Economics, etc.); MBA from a top-tier institution is a plus.

• Strong exposure to GTM teams in B2B SaaS or high-growth tech environments.

• Proven track record in data analysis, stakeholder management, and cross-functional collaboration.
  

  Skills

  Analytical & Technical Skills

• Proficiency in SQL, Excel/Google Sheets, and BI tools (e.g., Tableau, Looker, Power BI).

• Experience in data modeling, dashboard creation, and performance tracking.

• Understanding of revenue metrics like pipeline health, churn, CLTV, CAC, and sales funnel stages.

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot).

• Knowledge of lead routing, quota setting, compensation tracking, and sales enablement workflows.

• Ability to identify gaps in processes and implement scalable solutions.
  
  Communication & Collaboration

• Excellent stakeholder management and communication skills, especially when working with global, cross-functional teams.

• Ability to simplify complex data findings into actionable insights for diverse audiences, including senior leadership.
  
  Business Operations Expertise

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot).

• Knowledge of lead routing, quota setting, compensation tracking, and sales enablement workflows.
  
  Communication & Collaboration

• Excellent stakeholder management and communication skills, especially when working with global, cross-functional teams.

• Ability to simplify complex data findings into actionable insights for diverse audiences, including senior leadership.

• Ability to identify gaps in processes and implement scalable solutions.

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Experience LevelSenior Level

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