SEO Strategist

Role: SEO Strategist

Location: Mumbai, India

About the role:

We are looking for a content strategist with SEO experience to be part of our growing strategist team. You must be confident in all things content, particularly social content and be passionate about the world of FMCG especially Personal Care brands

You are someone who lives and breathes digital and has your finger on the pulse of the latest and emerging behaviours around social, e-commerce and content and which brands are leading the way in the FMCG space.

This is a key role within our onsite (U-Studio) team and will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks for some of the region and world's leading Brands under the Unilever.

As part of the strategy team, the person will support in sharing consumer and market insight, inspiration and strategic direction for some of the region and global projects.

The Strategist will report into the Senior Strategist and partner the Account and Creative team leads. This is a client facing role, where you will be expected to be comfortable working closely with client brand team, central marketing teams and client agency partners.

This is an exciting opportunity for a truly curious and entrepreneur thinker to be part of a rewarding partnership between Oliver and Unilever who have established a truly global footprint of U-Studios.

What you will be doing:

Core function:

• Develop search optimization strategies that increase the client's search engine results rankings
• Research SEO keywords to use throughout the client's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Track, report and analyze website analytics to understand SEO strategy performance with regular reporting to client for further optimization.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Efficiently communicate with U-Studio teams and any other client's partner like media agency to align goals
• Collaborate with other function teams within the client's marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions to support the creative team in content creation
• Update content and website links for maximum optimization and search engine rankings.

Responsibilities:

• Responsible for the development of 'best in class' content and strategies informed by consumer, category, channel and performance insights supplied by Unilever internal Insight teams and relevant special partners
• Owner of Best Practice Case Studies which showcase Unilever's Global approach to content

Tools and Reports:

• Where relevant and necessary to gain an initial understanding of consumer, category or channel learning to inform early thinking. This will be done through access to a combination of Unilever Insight tools and reports under the guidance of Unilever Insight teams.

Best Practice:

• The SEO Specialist will drive a 'Best Practice' approach to content and overall strategic quality assurance of content created within the U-Studio. This will be in line with Unilever global guidance, global platforms and partners
• The person will work with Unilever Insight team and specialist partners to support a 'test and learn' approach to content strategy, particularly in social content, ensuring 'effectiveness' is a key tenant baked into all content marketing activity through the clear definition of KPI's and metrics aligned with the projects measurement approach.

What you need to be great in this role:

• 2-3 years' experience in an ad agency Strategy role and successfully implemented both Content SEO strategy for brands
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
• Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search
• (SEM-SEO)
• Strong understanding of Content Publishing and Distribution methods and technologies
• Excellent verbal communication and presentation skills
• Previous experience of FMCG is a bonus (Personal Care / Skincare)
• Confidence and comfortable working in a fast-paced, changing client environment
• Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
• Collaborative team player, open minded – non political.
• Passionate about all things related to Content, with a keen interest in keeping up to date with trends and technological advances
• A self-starter, able to work in fast paced environment as within a collaborative and agile team structure
• Proven ability to communicate and liaise with all levels in the business.
• Discrete about all confidential and personal information.
• In essence we're looking for someone with the spark of creativity that makes a good analyst excellent.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID:14282

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