Marketing Executive

2 weeks ago

Coimbatore, Tamil Nadu, India Indra Indra Bangalore Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role Overview:

Ideal candidate is responsible for planning, executing, and managing integrated marketing campaigns while ensuring the smooth operation of the Lead Management System. This role is critical in driving qualified leads, maintaining digital visibility, and supporting the sales team through effective campaign strategies and lead lifecycle management.

Key Roles & Responsibilities:

Marketing Management:

  • • Develop and implement strategic marketing plans across offline and digital channels.
  • • Coordinate with branding agencies, digital partners, and vendors for campaign execution.
  • • Plan and execute lead generation campaigns (Google Ads, Meta, SEO, outdoor hoardings, etc.).
  • • Organize on-ground activations, property expos, and customer engagement events.
  • • Monitor marketing budgets and ensure ROI for every campaign.
  • • Prepare weekly and monthly marketing performance reports.

Lead Management System (LMS):

  • • Own the full lifecycle of leads from acquisition to closure within the LMS.
  • • Ensure timely lead assignment to the sales team and track lead status.
  • • Regularly audit data in CRM/LMS to maintain lead hygiene and quality.
  • • Coordinate with tech partners for LMS customization or enhancements.
  • • Analyze lead source performance and recommend improvements.

Key Performance Areas (KPAs):

  • • Monthly lead generation targets achieved
  • • Marketing campaign ROI
  • • LMS lead conversion ratio
  • • Cost per lead / cost per site visit
  • • Brand reach and visibility growth metrics

Key Competencies:

  • • Strong understanding of real estate marketing dynamics
  • • Hands-on experience with CRM/LMS platforms (e.g., Sell.Do, Salesforce, HubSpot, etc.)
  • • Proficiency in digital tools (Meta Business Suite, Google Ads, Canva, etc.)
  • • Good analytical and reporting skills
  • • Strong communication, team coordination & vendor management

Educational Qualification:

  • • Bachelors degree in Marketing, Business Administration, or related field
  • • MBA in Marketing (preferred)

Experience Required:

  • • 2–5 years of experience in marketing, preferably in real estate or service-based sectors
  • • Minimum 2 years of hands-on experience with CRM/LMS tools

Salary:

  • • As per industry standards, based on experience and capability

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