Content Writer

5 days ago

Hyderabad, Telangana, India Akrivia HCM Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Content Writer ABM & Growth Content (HCM/HR-Tech)

Location: Hyderabad

Experience: 4–7 years in B2B SaaS content; must have ABM sequences, AI-SEO blogs, ad copy, and LinkedIn content

Role Summary

Own content that opens doors and advances deals: account-based email & LinkedIn sequences, AI-assisted SEO blogs, performance ad copy, and sales-enablement pieces. You'll research deeply, understand competitor positioning, and tailor narratives for CHRO/Payroll/IT buyers in India/SEA/GCC.

What You'll Do

  • ABM Sequences (mandatory): Write multi-touch email + LinkedIn cadences by ICP/vertical (manufacturing, retail, healthcare, IT/ITeS), with strong hooks, value props, and soft CTAs.
  • AI-SEO Blogs (mandatory): Plan pillar/cluster topics, outlines, and drafts using AI tools responsibly; optimize for search intent, E-E-A-T, and internal linking; ship skimmable, credible posts.
  • Ad Copy (mandatory): High-conversion copy for LinkedIn/Google/Meta—multiple variants, tight character limits, and strong landing-page alignment.
  • Sales-Enablement: One-pagers, case studies, landing pages, webinar mails, event follow-ups, nurture tracks.
  • Research & Positioning: Tear down competitor pages, talk tracks, and pricing claims; mine VOC from calls/tickets; maintain a living fit/gap & proof-point library.
  • Brand & Compliance: Keep tone consistent; fact-check claims; align with legal/comms guidelines.
  • Ops & Collaboration: Work with Growth/SDR/AE/CS to prioritize calendars, A/B tests, and asset refreshes.

Must-Have Qualifications

  • Proven portfolio of ABM email/LinkedIn sequences, AI-SEO blogs, and ad copy (share links/files).
  • Strong research chops: SERP/keyword intent, competitor analysis, and customer insight synthesis.
  • Ability to write for multiple personas (CHRO, Payroll Head, CIO/IT) and stages (cold, consideration, late-stage proof).
  • Tools familiarity: HubSpot/Outreach/Apollo, Ahrefs/SEMrush, Google Search Console, basic Docs/Slides; comfort using AI writing assistants ethically.

Nice to Have

  • HR-tech/HCM/payroll domain exposure (WFM, attendance, payroll accuracy, compliance).
  • Basics of CRO/landing-page structure, and light design skills (Canva/Figma).
  • Experience localizing content for India/SEA/GCC (tone, terminology, compliance sensibilities).

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